Elektrobit to showcase how its award-winning automotive software expertise and E/E architecture solutions enable automakers to deliver advanced, connected vehicles that are right-sized for every market segment
ERLANGEN, Germany, Nov. 19, 2025 /PRNewswire/ -- Elektrobit today announced it will showcase the latest innovations and solutions making the right-sized software-defined vehicle (SDV) a reality at CES 2026. As development costs climb and vehicle complexity grows, the industry faces a new challenge - creating SDVs that balance innovation, scalability and affordability.
Through hands-on, innovative demonstrations on Elektrobit's booth #3719 in the Las Vegas Convention Center (LVCC), West Hall, attendees will gain insights into the practical strategies and tactics required to reduce SDV development complexity, accelerate innovation and bring next-generation vehicles to market faster. Demos include:
Key members of the Elektrobit executive team will be attending CES 2026 including CEO Maria Anhalt, Chief Commercial Officer Christoph Herzig, Head of Strategic Business Development Dr. Siegfried Dirr, Senior Director of Strategic Product Management for SDV, Dr. Moritz Neukirchner and Head of Strategy and Portfolio Jagan Rajagopalan.
In addition to the Elektrobit booth, Elektrobit solutions and demonstrations will be found across the CES show floor and meeting suites from an extensive network of partners and consortia enabling the future of mobility.
Anhalt will also participate in the CES 2026 conference program on the Smart Rides panel on Jan. 8, 2026 at 3 p.m. PT at LVCC, West Level 2, W219. The panel, featuring additional participants from Magna International, TomTom and others, will cover how SDVs are transforming safety and personalization, using data to protect drivers and deliver tailored, next-gen driving experiences. More details can be found here.
"The true challenge of the SDV is no longer about if or when it will happen, but how can we make it available, scalable and affordable for everyone. As vehicle complexity and development costs climb, the industry needs a right-sized approach," said Anhalt. "At CES 2026, Elektrobit will showcase how we are directly addressing the pain points of integration, complexity and affordability to accelerate innovation while ensuring next-generation mobility is accessible and inclusive for all drivers and passengers."
To learn more or schedule a demonstration with Elektrobit at CES 2026, visit https://www.elektrobit.com/ces2026/.
About Elektrobit
Elektrobit is the trusted partner in the transition to the software-defined vehicle (SDV). With over 35 years of award-winning automotive software expertise, Elektrobit's innovative portfolio and comprehensive SDV ecosystem empower OEMs, Tier 1s, along with ODMs and Big Tech to build future-ready solutions with speed and confidence. Its SDV building blocks include operating systems, middleware, embedded software, digital cockpit solutions, engineering services, and development workflows - driving faster innovation and seamless integration across the vehicle lifecycle. Elektrobit software powers over five billion devices in more than 630 million vehicles worldwide. It is a wholly owned, independently operated subsidiary of AUMOVIO.
Media contacts
Paul Entwistle
Global Public Relations, Elektrobit
Phone: +49 160 3660509
Email: Public.Relations@elektrobit.com
In U.S.
Devan Gillick
Breakaway Communications for Elektrobit
Phone: 530 591 3194
Email: dgillick@breakawaycom.com
SOURCE Elektrobit