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AI-first innovation and bold growth strategies took center stage at Zenoti's flagship industry summit.

SEATTLE, Sept. 24, 2025 /PRNewswire/ -- More than 750 executives, entrepreneurs, and visionaries gathered at Innergize 2025, Zenoti's annual industry summit, to explore how AI and growth strategies will shape the future of the beauty, wellness, and fitness sectors. Delegates came from across North America, United Kingdom, Europe and Asia, underscoring the event's global reach.

Focused on Growth and AI
With 60+ speakers, 16 panels, and 20 workshops, the summit highlighted how technology is unlocking new opportunities. Zenoti revealed that its growth features have already driven $1.5 billion in incremental revenue for its customers.  "Innergize is more than a summit - it's an investment in our industry's future," said Sudheer Koneru, CEO of Zenoti. "We created this event because our goal is to be more than just a software provider. We aim to be a true business partner - leading innovation and helping our customers achieve growth and profitability."

Speaker Highlights
The program featured a powerhouse lineup of industry leaders:

• Industry icons: Dave Mortensen (Co-founder and Board Member, Purpose Brands and Anytime Fitness), Van Council (Co-founder, Van Michael Salon), Lynn Heublein (Co-founder and CEO, SkinSpirit), Liz Allison (CEO, Tricoci Salon & Spa), Dan Amin (Co-CEO, 4Ever Young), and Neal Courtney (CEO, Cookie Cutters Haircuts for Kids), representing brands that collectively serve millions of customers annually.
• Fitness experts: Troy Richardson (City Fitness), Cher Harris (The Houstonian), Sheldon McBee (Universal Athletic Club), Roger Martin (RockBox Fitness) and Al Noshirvani (Method Gym), pioneering the convergence of fitness and wellness.
• Visionaries: Louie Schwartzberg earned a standing ovation with his talk blending creativity and technology, "Gratitude Revealed: Discovering Wonder and Awe." Emerson Sklar, Chief Evangelist for Alexa, previewed voice and AI innovations from Amazon set to transform customer engagement.

A major highlight of the conference was the preview of Zenoti's comprehensive AI Workforce - a suite of AI agents that will transform how businesses operate by autonomously handling tasks like answering phones, managing leads, and building and optimizing marketing campaigns.

Celebrating Excellence and Innovation
Beyond keynotes and panels, Innergize also celebrated excellence and innovation.

The Golden Hands Awards honored the true heroes of the industry - the stylists, therapists, trainers, and providers who create transformative experiences every day. Winners included:

• Stylist of the Year: Luxury Salon – Lana Esposito, DePasquale the Spa
• Stylist of the Year: Salon – ‍Omar Aguila, Rumors Salon
• Stylist of the Year: Quick Service Salon – ‍‍Hailey Han, Hair Cuttery
• Barber of the Year: Barbershop – ‍Elazar Boruhov, Made Man Barbershop
• Provider of the Year: Waxing Salon – ‍ ‍Alexis Valentine, Bare Skin Waxing
• Provider of the Year: Medspa – ‍‍Jennifer Corbett, SkinSpirit
• Provider of the Year: Medspa IV Therapy – ‍‍Danielle Schissel, Live Hydration
• Nail Stylist of the Year: Nail Salon – ‍‍Tien Truong, Polished Club
• Therapist of the Year: Spa – ‍‍Nicole Andreola, Rescue Spa

The summit also featured Deep End, where emerging salon, spa, and wellness entrepreneurs pitched to a panel of industry leaders in front of a live audience. Brooke Jackson & Naomi Brien of Verde Salon Group were named the winners and will receive $50,000 in funding, plus mentorship from Deep End Judges Dave Mortensen, Lynn Heublein and Van Council to accelerate their vision. Additionally, Zenoti CEO Sudheer Koneru and his engineering team will support the development of the Magic Mirror, their AI-enabled salon consultation innovation.

Audience Reactions  
Attendees praised Innergize 2025:

• "Innergize as a conference is so important. What's created during these three days is really invaluable. We're always looking to get better, and so the great part about it is sometimes we hear from industry experts and other times we're hearing from the software experts. And so it's great to get that balance at Innergize."   - Susan Haise, President, Edgeless Beauty Group 
• "I had the most delightful experience at Innergize for a number of reasons. Number 1: meeting people who are in my industry, for us to share ideas and share pain points has been an incredible therapy session. It's supportive, it's enriching. Numbers 2, 3, 4, and 5 – it has been validating of my decision to invest in Zenoti. It has made me realize that I have attached my caboose to the right train. I am where I need to be to ensure my future growth. It makes me feel very confident that I will be an extraordinary business just the way that I have envisioned and hoped." - Jamie Cole, Owner, Skin Deep Laser Spa

Industry Thought Leadership Reaches New Heights

Zenoti's commitment to industry education and growth was evident throughout Innergize. The company's Growth Diaries podcast series, which has achieved remarkable success with 2.7M+ downloads and 65K+ subscribers since launching in October, recorded live episodes at the summit featuring conversations with leaders Aaron Meyers from Hammer & Nails, Shane Evans from Heights Wellness Retreat, and Tommy Nielsen from Rodeo.

Also on display was Zenoti's The Check-in, a resource hub for beauty and wellness professionals, which has become the industry's daily source for growth strategies and innovation insights. Selected content from this year's Innergize will be available on The Check-in.

About Zenoti  
Zenoti is the AI-Powered Growth Platform transforming beauty, wellness, medspa, and fitness businesses worldwide. From single locations to enterprise chains, more than 30,000 customers across 50 countries trust Zenoti to streamline operations, delight guests, and accelerate growth with AI-powered features. The platform processes over $20 billion annually in payments and bookings, and has already helped customers generate more than $1.5 billion in incremental revenue.

The Future of Growth Runs on Zenoti.

www.zenoti.com

SOURCE Zenoti