Local fans are invited to taste test the company's new oat-based Non-Dairy recipe through an immersive dreamscape experience
BURLINGTON, Vt., July 9, 2024 /PRNewswire/ -- Ben & Jerry's has sweet news as the summer gets into full swing: it's bringing the creamy-dreamy, funky-chunky, whirly-swirly world of Non-Dairy frozen desserts to a city near you! That's right – the beloved Vermont-based dessert maker is officially on the road, hitting seven cities across the U.S. through August and transforming local Scoop Shops into can't-miss dairy-free dreamlands.
Now through the end of the summer, Ben & Jerry's Creamy, Dreamy Non-Dairy Tour will be touching down in Tampa, Atlanta, Raleigh, Washington D.C., Boston, and the brand's home base of Burlington, Vermont. The tour is serving up an immersive dessert experience to celebrate the new creamier-than-ever oat-based Non-Dairy recipe. Fans brought an unbeatable MOOd to the kickoff stop in New York City last month – next up, Tampa!
Participating Scoop Shops will feature a totally 'grammable giant pint (shout the event out on social with #benandjerrys and #CreamyDreamySummer hashtags), craveable Non-Dairy swag, plenty of free samples, and some sweet surprises that fans won't want to miss. Each stop is free and open to the public – come one, come all!
Ben & Jerry's recently announced a new oat-based formula to replace all existing sunflower and almond bases by this summer. All existing 19 Non-Dairy flavors will make the switch and several will be available for sampling on the tour. Whether fans are lovers of the classics, like Non-Dairy Chocolate Chip Cookie Dough, or looking to ~sweeten things up~ with Non-Dairy Strawberry Cheezecake, these dairy-free masterpieces won't disappoint!
Don't live near a city with a participating Scoop Shop? Don't sweat it – stay chilled and bring the party wherever you are by snagging a pint of your favorite Non-Dairy flavor on shelves in the nearest grocer freezer. July may be National Ice Cream Month and now, with Ben & Jerry's new Non-Dairy recipe, all fans can be included in the celebration!
To find your nearest participating Scoop Shop and tour dates, visit https://www.benjerry.com/creamydreamysummer. To learn more about Ben & Jerry's history, flavors, mission or values, go to https://www.benjerry.com.
About Ben & Jerry's
Ben & Jerry's is an aspiring social justice company that believes in a greater calling than simply making and selling the world's best ice cream. The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. As a Certified B Corp, Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients. Ben & Jerry's is distributed in over 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services. Ben & Jerry's, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, a fair financial return, and addressing issues of social, racial, and environmental injustice around the globe. The Ben & Jerry's Foundation, guided by Ben & Jerry's employees, granted $5.1 MM in 2023 to support progressive, justice-focused grassroots organizing around the country. For up-to-date information visit benjerry.com.
SOURCE Ben & Jerry's
