"Stories from the Field" newsmaker panel to feature Hannah Beckler (Business Insider), Jason Conti (Dow Jones), Jason Rezaian (The Washington Post) and Megan Twohey (The New York Times)
"Why News Works for Brands" panel to include Tara Carraro (U.S. Steel), Will Doherty (The Trade Desk), Dan Gardner (Code and Theory), Shenan Reed (General Motors) and Lou Paskalis (Ad Fontes Media)
NEW YORK, April 30, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW) today announced the speakers for its inaugural Future of News summit on May 15, 2024 which will be held at Stagwell's global headquarters at One World Trade Center in New York.
During the event, Stagwell will unveil groundbreaking research, conducted by HarrisX, debunking misconceptions about brand safety in news contexts, and challenge advertisers to reassess investment in news publishers – an essential step in ensuring a thriving future for the news industry.
This summit also marks an occasion to formally debut Stagwell's new partnership council of U.S. publishers, media buying platforms and social platforms, including Ad Fontes Media, Axel Springer, Axios, Business Insider, POLITICO, The New York Times, The Trade Desk, The Wall Street Journal and The Washington Post. Together, the council will launch a transformative platform to challenge the advertising industry to reinvest in news.
"The Future of News Summit will reframe the conversation by debuting research that illustrates the power of news audiences to drive business and debunks common brand safety myths," said Stagwell Chairman and CEO Mark Penn. "According to our prior research, 90% of voters think the country should have freedom of the press, and yet news monetization is increasingly under attack. Live at the summit we'll bring both brand and publisher partners together to discuss ways to navigate this climate and maintain consumer trust."
Penn will kickoff the program and reveal key findings from the research, followed by two panel discussions featuring journalists and brand leaders who see news as the foundation of a thriving democracy and a critical vehicle for marketing ROI.
Panel I: Being A Journalist Today – Stories from the Field: A moderated conversation about the journalists today who are breaking down barriers, holding truth to power, and shining a light on the issues that matter most- despite the most difficult and dangerous of circumstances, featuring:
Panel II: Why News Works for Brands: Investment in advertising on news platforms is not only brand safe, but also lends itself to a strong return on investment. This session will be an interactive dialogue with business leaders sharing their perspectives on the value of news and how to maximize impact through tailored marketing, featuring:
Interested parties can request a copy of the research here. For additional questions, please contact hello@stagwellglobal.com
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.
SOURCE Stagwell Inc.