In this free webinar, learn about measuring and optimizing promotional strategies and tactics in the life sciences industry. Attendees will learn about assessing the impact of brand engagements on critical events in the treatment journey. The featured speakers will share insights into demonstrating marketing effectiveness and ROI to unlock revenue and growth.
TORONTO, Nov. 27, 2023 /PRNewswire-PRWeb/ -- In this webinar, discover how showcasing brand impact and return on investment (ROI) is essential for market impact, informed decision-making and growth. Marketing teams need to demonstrate brand impact in order to prove ROI and drive continued investment in sales and marketing strategies. However, relying on simple vanity metrics prevents unlocking insights that inform smarter decision-making and providing a comprehensive perspective.
Marketing, media and analytic experts will discuss how the industry is moving towards advanced solutions that provide comprehensive analysis, insights and visualizations. In this webinar, attendees will learn how to access robust analytics to:
Measure and optimize promotional strategy and tactics
Assess the impact of brand engagements on critical events in the treatment journey
Demonstrate marketing effectiveness and ROI to unlock revenue and growth
Join this webinar to delve into advanced solutions for analyzing market and comprehensive brand impacts and discover revenue growth through data-driven marketing decisions.
Join experts from Komodo Health, Bill Evans, Chief Brand Officer; Natalie Mancuso, Market Strategy and Innovation Lead, Digital; and Richard Greenburg, Senior Director, Analytics Consulting, for the live webinar on Monday, December 11, 2023, at 2 pm EST (11 am PST).
For more information, or to register for this event, visit From Vanity Metrics to Valuable Insights: Unveil Your Marketing Impact.
ABOUT XTALKS
Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars and digital content to the global life science, food, healthcare and medical device communities. Every year, thousands of industry practitioners (from pharmaceutical, biotechnology, food, healthcare and medical device companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps professionals stay current with industry developments, regulations and jobs. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.
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