Andy's Frozen Custard announces expanded investment in NASCAR drivers, teams, tracks and on-site Show Car events at Andy's locations nationwide
SPRINGFIELD, Mo., Feb. 14, 2023 /PRNewswire/ -- There's a new A-Team in motorsports and it does not include Mr. T. Andy's Frozen Custard®, the award-winning frozen custard and treat shop, today announced an expanded investment in NASCAR through a partnership with Richard Childress Racing (RCR), driver Austin Dillon, B. J. McLeod Motorsports, and driver Anthony Alfredo. Fans can look forward to this new series of driver sponsorships in 2023, as well as a return to the popular 3-car paint scheme of years past, and a travelling Show Car program. Another bonus: the return of the Three-Crete Concrete, a motorsports themed treat sold nationally at all Andy's locations.
"We have had a relationship with RCR, Austin Dillon and Anthony Alfredo that began several years ago. We are excited to have them back for the 2023 season while we create more opportunities for our fans to enjoy the NASCAR experience with their family, friends and favorite frozen treats," said Andy Kuntz, CEO and owner of Andy's Frozen Custard. "Our motorsports alliance has allowed us to reach more fans and it has been very productive for our brand and our stores. The NASCAR/Andy's relationship has contributed to an increase in our national brand awareness and is also helping us grow almost as fast as the racecars we sponsor. We are on target to open nearly 28 new stores this year and have more than 100 in development."
Following are details of the expanded partnership:
Kuntz added, "I grew up in a family with a 30-year history of being motorsports fans and that tradition continues today with my extended Andy's family. Our company continues to support regional and developing drivers and we remain committed to being a part of the racing community for years to come."
About Andy's Frozen Custard
Founded in 1986 in Osage Beach, Missouri by Andy's parents John and Carol Kuntz, Andy's Frozen Custard has been providing the freshest frozen custard in the business for 37 years, giving ice cream the "cold shoulder" by scooping, mixing and presenting handcrafted frozen custard treats with speed and a smile. Since the beginning, the family has had one dream: to share what makes them happiest with everyone else, and to warm hearts, one scoop of frozen custard at a time. With a focus on product quality, customer service and community involvement, Andy's has grown into the nation's largest frozen custard-only business, with more than 2,000 employees and 127 company-owned and franchised stores across 15 states proudly serving the World's Finest Frozen Custard. Andy's also offers the 'Yum Squad Loyalty Club,' designed to say "thank you" to loyal customers by earning points to redeem towards a free treat for every dollar spent. For more information or for details about franchising opportunities, visit www.eatandys.com.
SOURCE Andy's Frozen Custard