The in-person and digital event experience will showcase the latest research, insights, and best practices to help B2B marketing, sales, and product leaders achieve measurable results and drive revenue growth
CAMBRIDGE, Mass., March 16, 2022 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the full conference agenda for B2B Summit North America, being held in Austin, Texas, and digitally, May 2–4, 2022. In-person attendees can begin participating in specialized pre-event sessions, including facilitated discussions and workshops, starting Sunday, May 1.
B2B Summit North America is the premier event for B2B marketing, sales, and product leaders to align their growth strategies with the latest research, models, and case studies — all designed with their organization's priorities in mind. In addition to new research and insights being unveiled, six-time Grammy Award-nominated band Black Pumas will perform at the event.
In 2022, B2B marketing leaders plan to prioritize a range of growth strategies, including delivering a more positive buying experience, pursuing new markets and new buyers, and improving productivity. According to Forrester, organizations that successfully align their revenue engine — their marketing, sales, and product functions — with their business strategy report 19% faster growth and 15% greater profitability.
B2B Summit, with more than 100 role-based sessions, will also explore how B2B leaders can anticipate ever-changing buyer needs and drive best practices that result in top-notch customer experiences.
Noteworthy keynotes and sessions include:
"Our research finds that alignment across marketing, sales, and product is imperative to supporting organizations' business priorities in 2022 and beyond," said Forrester Vice President and Group Research Director Monica Behncke. "We are excited to present B2B Summit in person and digitally this year to ensure that B2B leaders have the research, thought leadership, and tools they need to navigate and drive business growth in a changing market landscape."
Attendees joining Forrester in Austin, Texas, will experience three days of key conference content from May 2–4, as well as the pre-event sessions on Sunday, May 1. In-person attendees can access all sponsors and on-site content, including facilitated discussions, consulting workshops, and special sessions, in addition to digital experiences. Attendees will also have access to several special programs to enrich their on-site experience, including the Women's Leadership Forum, designed to help female B2B marketing, sales, and product professionals; the Executive Leadership Exchange, an exclusive program targeted for C-level leaders; and several diversity and inclusion sessions. Attendees of the B2B Summit digital experience will have access to all conference sessions, including keynotes, track sessions, case studies, and sponsors, via the event platform.
Resources:
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, marketing, customer experience, product, and sales functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 70 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
Media Contact:
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SOURCE Forrester