ST. PETERSBURG, Fla., April 9, 2019 /PRNewswire/ -- Kobie, a global leader in loyalty marketing, hosted its third-annual loyalty conference, Kobie OnPoint, to inform industry-leading brands on the latest developments in the world of loyalty and customer experience.
"Kobie is committed to driving the loyalty conversation into new territory by educating brands on the most forward-looking, innovative thinking," said Bram Hechtkopf, CEO of Kobie. We host Kobie OnPoint to connect and inspire the loyalty industry experts who are leading the way."
This year's conference featured headline presentations, breakout sessions and networking opportunities with industry experts and innovators. Dave Andreadakis, chief strategy officer at Kobie, kicked off the event with his talk, "Meaningful Value," in which he explored the ever-evolving needs of today's customers and set the tone for the event's key theme – value.
"Every day we strive to educate, motivate and inspire our partners to create meaningful and engaging experiences to stay top of mind with their customers," said Marti Beller, president, Kobie. "With our approach focused on this broader customer experience, we are committed to pushing brands to deliver loyalty programs that truly demonstrate value."
In addition to hearing from industry leaders on delivering and protecting value, attendees had the opportunity to learn more about cutting-edge research on emotional loyalty drivers and program experience in an afternoon breakout session, "Creating Human Connections in the Midst of Tech Changes," led by Kobie's senior loyalty consultant Kate Hogenson and senior data analyst Sarah Queller.
For more information and highlights from the event, visit www.kobie.com/onpoint.
About Kobie
Kobie is a loyalty marketing company that designs, builds, optimizes and supports customer experiences for many of the world's most successful brands. Kobie believes in building relationships by deepening the emotional and behavioral connections brands have with their customers. Their integrated and innovative loyalty solutions deliver the most impactful results for their clients' bottom line. To learn more, visit kobie.com.
SOURCE Kobie Marketing
