SANDY HOOK, Conn., April 4, 2019 /PRNewswire/ -- For all the troubling headlines facing some of the media agency giants, many independent media agencies are thriving. At Decisions 20/20, a recent advertising industry association event convened by the 4A's, Jeff Larson, president of independent media shop Mediassociates, presented an optimistic picture of the future. "Independent agencies have been the beneficiaries of a lot of the disruption in our industry," said Larson. "There's a fundamental lack of trust between many brands and their agency partners which is not a healthy way to build a relationship."
When asked why he thought the independent media agencies are well positioned in the marketplace, Larson shared three core needs among brands that these agencies are best positioned to deliver:
Larson's thoughts stood in stark contrast to the challenges of the large global agencies. "There's never been a better time to be a strategic, independent media agency. Brands are looking for authentic relationships built on trust and transparency. We continue to be optimistic about the future and Mediassociates' ability to help our clients reach their business goals."
Mediassociates is an independent media planning, buying and analytics agency. It guides brands in planning communication campaigns with a focus on predicting, measuring and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates proactively guides clients through the ongoing revolution in media and technology. Recent clients include Ariat, Southern New Hampshire University, The Centers for Disease Control, Catholic Relief Services, Nordstrom's Trunk Club and Seiko. Mediassociates has been named an Inc. 5000 fastest-growing private company in America for three years.
For more information on Mediassociates, visit www.mediassociates.com.
Media Contact:
Ben Kunz
Phone: (203) 797-9500 x5204
Email: benk@mediassociates.com
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Jeff Larson on stage at 4A's 20/20 event
Jeff Larson spent over 20 years as a client-side marketer for P&G and Subway Restaurants before joining Mediassociates in 2017.
SOURCE Mediassociates