News Releases

Humans of Fashion Foundation Celebrates Launch of HOFF App to kickoff New York Fashion Week

NEW YORK, Sept. 5, 2018 /PRNewswire/ -- NGO Humans of Fashion Foundation celebrated the launch of their new app at the WOM Townhouse in Soho. Founded in 2017, the Humans of Fashion Foundation works to provide a holistic approach to prevent harassment and abuse in the fashion industry. HOFF Foundation provides those in need with an emotional support network. 

The HOFF app technology connects individuals from the fashion industry to volunteer mental health professionals for therapeutic sessions and pro-bono lawyers for an initial consult and eventually, a mentor network in a confidential space. Through the app, one can schedule a call or an in-person meeting with a HOFF professional through the Give An Hour and Fashion Law Institute support networks. 

NYFW HOFF App launch

All communication with specialists goes off the app to maintain confidentiality and privacy. Ahead of New York Fashion Week, HOFF Founder Model Kristina Romanova explained how the app works on BBC World news in an interview this week.
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The celebration included remarks from author Najwa Zebian, HOFF founders Kristina Romanova and Antoniette Costa, Dr. Barbara Van Dahlen (Give An Hour Founder), DJ set by Fashion Designer Heron Preston, and a musical performance by Model/Recording artist TK Wonder. 

Attendees included: Maxwell, TK Wonder & Cipriana Quann, Najwa Zebian, DJ Heron Preston, Jazmin Grimaldi, Ian Mellencamp, Ariel Nakash, Valery Kaufman, Frida Aasen, Sofia Resing, as well as supporting friends in the industry, models Alina Baikova, Anabela Belikava, Ashley Chew, Ben Jordan, Charly Sturm, Willow Hand, Ginta Lapina, Yuliya Mordovets, Sashalee Pallagi, Vlada Roslyakova, Charly Sturm, Liza Yermalovich, founder of Give an Hour Dr. Barbara Van Dahlen and Founder of the Fashion Law Institute Susan Scafidi.

 

NYFW Hoff App

SOURCE Humans of Fashion Foundation

For further information: Kristina Romanova, Media@humansoffashion.org