SAN FRANCISCO, Aug. 14, 2017 /PRNewswire/ -- EST WST, co-founded by siblings Jhana and Arya Cayton, is set to debut their first full collection at NY NOW. The brand has been nominated for the Innovation Showcase, which is an exclusive invitation-only section for emerging brands. The section is housed in the Global Handmade Section of NY NOW. You can find EST WST at booth 636 in the Javits Center from August 19-22.
For the past four years, EST WST has been researching textiles across the globe to develop sustainable materials with positive impact. Through direct partnerships with weavers in Nepal and India, the brand designs custom textiles woven from natural fibers. Textiles are selected for their versatility and applicability to the trends of contemporary fashion.
After much anticipation, EST WST joins NY NOW with a range of tastefully developed textiles straight from the hands of their partner weavers. Their debut collection features three textiles woven from natural fibers unique to South Asia. Their Himalayan Nettle grows exclusively in the mountains of Nepal and India. From harvest to textile, the fabric is manufactured completely by hand without electricity in villages across Nepal. Due to its artisanal processing and natural characteristics, it has been named "The World's Most Sustainable Textile" by TreeHugger.
A second impressive selection is their handwoven organic cotton denim which is featured in three unique colors. The organic cotton is grown in Tamil Nadu, only miles from where the textile is woven. EST WST uses the same organic cotton yarn in a handwoven ikat that has been woven for hundreds of years in a small village in Andhra Pradesh. Each textile is paired with a gorgeous vegetable-tanned leather that develops a unique patina, characteristic only of low-impact eco-leather.
The most impressive element of EST WST is their attention to detail and functionality. Each bag features a laptop sleeve and well thought out pockets, allowing it to serve as your go-to commuter for a busy day at the office or as a weekender for your next adventure.
Jhana and Arya have lived between Nepal and India for the past three years working side-by-side with their artisan partners. Jhana, EST WST's CEO, shares the extensive process endured while developing their unique business model: "We knew our supply chain would require additional R&D to meet demand, but we didn't realize exactly what we were getting ourselves into nor how long it would take before we were ready to go to market. We needed to be very careful not to jump into manufacturing until our artisan partners were ready. We needed to be confident in our ability to meet demand and manage quality control expectations prior to sharing our project with the world."
Be sure to visit booth 636 of the Handmade Global Design: Innovation Showcase to check out this up-and-coming brand before their limited quantities sell out. You can secure your appointment time by contacting them through their homepage here.
Media Contact:
Jhana Cayton
171955@email4pr.com
8312957421
SOURCE EST WST Collective