ENGLEWOOD CLIFFS, N.J., June 27, 2017 /PRNewswire/ -- In celebration of culture, music, empowerment and community, Palmer's is joining forces with mega multicultural media brand Essence as a proud partner of the Beauty & Style Expo at the 2017 Essence Festival. With more than 450,000 attendees expected at the event, Palmer's, will debut The Beauty Bar, a buzzworthy and interactive activation at the festival taking place from June 30th through July 2nd at the Ernest N. Morial Convention Center in New Orleans, LA!
Festival goers will be able to visit the Palmer's booth to check out the brand's newest offerings from some of their hottest hair and skin lines by experiencing hands-on styling sessions. Those who stop by The Beauty Bar will also have the chance to mingle with top stylists and social influencers, grab a swag bag, get a custom designed Henna tattoo and have the chance to meet with award-winning music artist, India.Arie.
"Partnering with the Essence brand to collaborate on the Beauty & Style Expo at the 2017 Essence Festival is a natural fit for the Palmer's brand and a great way to connect with many of our loyal consumers who attend this unparalleled event," said Rebecca Brown, Vice President of Marketing at Palmer's. "At this year's festival, we're excited to make one-on-one connections with this enthusiastic audience by showcasing our newest products in our Palmer's Coconut Oil Formula and Olive Oil Formula hair care ranges along with our beloved Cocoa Butter Formula skin care line – all in an interactive setting."
For the brand's premiere year at Essence Festival, Palmer's will be highlighting a variety of ethically and sustainably-sourced natural ingredients like the raw cocoa butter, coconut oil and olive oil that go into the eponymous brand's lines and show attendees how they develop their leading skincare and haircare offerings.
The brand will also be bringing along hair stylists Shaddah Elyse and Wade Menendez, make-up artist Cassi J, and social influencers Yolanda Renee and Curly Edgy to share their best beauty and styling tips. The talented NY Glow Dance Troupe will provide entertainment by performing at the Palmer's Beauty Bar throughout the day. To close out the festival, soulful superstar and "Cocoa Butter" singer India.Arie will engage in a meet and greet for select fans on Sunday, July 2nd.
The Palmer's brand is synonymous with natural-based formulas that deliver beautiful and healthy hair and skin. At the Essence Festival, the brand will be gifting guests who come by the Palmer's booth and experience The Beauty Bar with a generous sampling of a variety of Palmer's hair and skin care products.
To learn more about Palmer's, visit www.palmers.com or Facebook, Twitter or Instagram. Follow the brand's experience at Essence Festival by checking out #BeautyByPalmers and #ChooseWhatsReal during the festival weekend.
E.T. Browne Drug Co., Inc.
Founded more than 175 years ago as one of America's first skin care companies, E.T. Browne Drug Co., Inc. is a leader in treatment-oriented beauty products with its trusted Palmer's® brand. The name Palmer's® is synonymous with high-quality natural skin and hair care product lines including Cocoa Butter Formula, Shea Formula, Skin Success, Olive Oil Formula, Coconut Oil Formula and Eventone.
About Essence Communications Inc.
Essence Communications Inc. (ECI) is the number one media company dedicated to African-American women, with a brand reach of 21.2 million. With a multi-platform presence in publishing, live events and online, ECI is comprised of Essence magazine, the preeminent lifestyle magazine for African-American women; the ESSENCE Festival®; Black Women in Hollywood and Black Women in Music events; Window on Our Women and Smart Beauty consumer insights series; Essence.com; and ventures in digital media (mobile, television and VOD).
SOURCE Palmer's