DENVER, June 1, 2017 /PRNewswire/ -- SendGrid, a leading delivery platform for customer communication that drives engagement and growth, today released a commissioned study conducted by Forrester Consulting on behalf of SendGrid called Elevate Your Email Marketing With A Customized Approach. The study examines the adoption of integrated email marketing platforms and highlights opportunities that exist for businesses looking to create personalized, digital conversations with their customers.
The study, conducted in March 2017, surveyed 200 organizations across industries in the US and Canada to evaluate the challenges, successes and opportunities involved in implementing custom campaign management solutions for their email marketing needs. The study found:
"Email is the most commonly used marketing channel according to 82 percent of respondents, but it's not yet being used to its full potential," said Scott Heimes, Chief Marketing Officer at SendGrid. "Marketers crave a solution that enables personalized and contextually relevant customer experiences that better serves their customers to drive engagement and business growth."
SendGrid is a leader in email infrastructure and is committed to helping marketers realize the benefits of email personalization. For businesses that send high volumes of email, require fine-grained personalization to enhance their customers' experience, and are interested in developing their own application layer on top of SendGrid's flexible APIs, contact SendGrid here.
The Forrester commissioned study is available for download here.
SendGrid CMO Scott Heimes will be delivering a keynote at theTraction Conference in Vancouver on Thursday, June 1. His keynote will highlight findings from the study with keys for building an effective email program using customer examples and data insights.
About SendGrid:
SendGrid is a proven, cloud-based customer communication platform that drives engagement and business growth. A leader in email deliverability, SendGrid sends over 30 billion emails each month for Internet and mobile-based customers like Airbnb, Pandora, HubSpot, Spotify, Uber and FourSquare as well as more traditional enterprises like Intuit and Costco. For more information, visit www.sendgrid.com.
Media Contact:
David Friedman
SendGrid
303-868-9641
david.friedman@sendgrid.com
SOURCE SendGrid