News Releases

Kii CEO challenges IoT industry to change business model to help create recurring revenue
- Masanari Arai to talk about monetizing IoT at Smart IoT London

SAN MATEO, Calif., April 7, 2016 /PRNewswire/ -- The CEO of Kii, the leading Internet of Things (IoT) platform provider, will address audiences at this year's inaugural Smart IoT London event (April 12-13, 2016) at London's ExCeL with his vision for monetizing the Internet of Things (IoT). Masanari Arai, who founded the business nine years ago, will talk about the huge opportunities for IoT, but that these will be restricted if the business model to make money does not change quickly.


Speaking at the event on Tuesday, April 12, Masanari Arai will explain that: "Monetizing IoT is the next key discussion point in any conversation around IoT. IoT is not just a device or hardware sell, which tends to generate one-off revenues and typically very low profit margins, but an opportunity for organizations to generate regular monthly recurring revenue. We need to see a fundamental business model shift in the industry, away from these one-off hardware costs and towards a long-term service-driven revenue model.

"None of the hardware manufacturers have created a billing relationship by themselves, except for Apple. Everybody has to recognize this and work towards identifying the channels through which they can achieve this – be that a mobile operator, utility company or another channel. But there are two important factors when identifying the right channel to market; first, it must have a lot of customers, and second, a billing relation with them."

Kii, a sponsor of Smart IoT London and an exhibitor on stand T234, is already tackling the challenge through its Space ecosystem founded with Brightstar last year, which brings together device manufacturers, developers, carriers and others to successfully deliver IoT solutions with a recurring revenue model to the market.

Kii's CEO, Masanari Arai is speaking at 14:30-14:55 on Tuesday, April 12 in the Smart Platforms Theatre on 'Recurring revenue with IoT'. Taking place on April 12-13, Smart IoT London creates a forum for IoT players to discuss and debate how businesses can best capitalize on the IoT revolution and realize IoT's full potential.

About Kii

Kii enables customers across the world to rapidly create compelling IoT solutions with its scalable, easy to use and feature rich IoT platform. The global platform enables all three layers of a typical IoT solution (things, services, apps), thereby significantly reducing the time it takes to create solutions, freeing up the customer to focus on their solution differentiation. Kii provides a flexible deployment model (public cloud, dedicated cloud, private cloud) globally, thereby enabling seamless solution deployment for customers of all sizes. In addition to the platform, Kii's ecosystem initiatives (like Space) also enable customers to distribute their solutions in premier carrier and retailer channels.  For more information, follow @KiiCorp or visit

Media Contact (US): Kirtee Mehta 650-575-2341,

Media contact (Europe): Amanda Hassall, Cobra PR, +44 1628 822741,  

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