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TOOBEEZ Unveils New Product Lines at NY Toy Fair with Funskool® Distribution Deal

WAYNE, Pa., Feb. 2, 2016 /PRNewswire/ -- TOOBEEZ LLC, creator of the popular life size building product, TOOBEEZ® plans to unveil several new product lines.  The announcement coincides with a U.S. distribution deal between TOOBEEZ LLC and India's MRF Group, owner of the Funskool® Brand.  The deal makes TOOBEEZ LLC, the distributor of Funskool® products in the North America.

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TOOBEEZ LLC, under its TOOBEEZ® umbrella will add to its current lineup which consists of the EZ- Fort®, TOOBEEZ® and EZ-Toy® product lines.  The new additions from the Funskool® deal will include lines in the Infant, Preschool, Arts & Crafts, Puzzles, Games and Playset categories.  The deal will expand the TOOBEEZ LLC universe to 200+ products.

"TOOBEEZ has been built on delivering, quality, well-made products that are fun for kids and families.  In evaluating the Funskool® deal we thought it fit with both our mission and strategic vision.  We are excited to bring Funskool® to the U.S." said Joe Donahue CEO of TOOBEEZ LLC.

"Funskool® is pleased to have TOOBEEZ as our newest global distribution partner", said John Baby, CEO of Funskool India.

TOOBEEZ LLC plans to unveil the new product lines at NY Toy Fair during a product preview on February 12, 2016 at the Jacobs Javits Center in Manhattan.  Additionally, TOOBEEZ LLC will be at Booth #5658 during NY Toy Fair.  For appointments at NY Toy Fair contact Chris Stummer at 610.256.3843 or

Founded in 2001, TOOBEEZ, LLC is a manufacturer and distributor of specialty toy products.  It's wholly owned brands include TOOBEEZ®, EZ-Fort®, BlinGkeeZ®, and the EZ-Toy® Collection.

Founded in 1987, Funskool (India) Limited, is a manufacturer of quality toy products, and a distributor of other brands as Hasbro®, Lego®, Tomy®, and Ravensburger® products.  It's owned trademarks include Funskool®, Giggles®, and FunDoh! ®.


John Lyons