ATLANTA, Jan. 23, 2024 /PRNewswire/ -- Cox Automotive, the world's largest automotive services and technology provider, will occupy the largest exhibition space at NADA Show 2024, which is being held February 1-4 at the Las Vegas Convention Center. The National Automobile Dealers Association's annual convention routinely attracts tens of thousands of dealers and guests and is a showcase for technology and solutions that are driving the retail automobile business in America.
The Cox Automotive Village on site spans almost 29,000 square feet, equivalent to half a football field and includes 10 booths, the Cox Automotive stage, and more than 200 demonstration stations. The venue will provide Cox Automotive the opportunity to demonstrate how it is working to change the way the world buys, sells, owns and uses vehicles.
"Our theme this year – 'Where it all connects' – speaks to Cox Automotive connecting our customers to their goals through the industry's most dynamic insights and unrivaled data," said Cox Automotive President Steve Rowley. "We are excited to showcase the most complete and connected ecosystem in the auto industry at the NADA Show 2024, which is undoubtedly the auto industry's event of the year."
The annual NADA convention opens at an interesting crossroads for the industry, as the most recent Cox Automotive Dealer Sentiment Index shows that dealers are concerned about the road ahead. Though Cox Automotive expects a return to normalcy in the U.S. auto market in 2024, auto dealers face many new challenges: tighter margins, new technology, and a shift to a more electrified future.
As the world's largest automotive services and technology provider, Cox Automotive will showcase its ecosystem of leading solutions that help dealers achieve their goals. Highlights include:
Hear the Latest Trends from Cox Automotive's Experts and Leaders at the NADA Show 2024
Driven by the most experienced team in the industry, Cox Automotive delivers unmatched solutions, data and insights – making it the partner to trust. At the 2024 convention, these industry experts will be sharing insights through 14 different speaking sessions to help dealers thrive in 2024 and beyond:
Visit the Cox Automotive hub for the complete schedule.
Award Ceremonies Recognizing Industry Leaders
Each year at NADA Show, Cox Automotive recognizes deserving auto industry leaders with the Barbara Cox Woman of the Year Award and the Cox Automotive Leader in Sustainability Award.
Satisfaction with Car Buying Improves After Two Years of Decline
As U.S. auto dealers gather in Las Vegas for the convention, there is good news for the industry: Recent research from Cox Automotive suggests satisfaction with car buying in America is improving. The 2023 Cox Automotive Car Buyer Journey Study shows that improved inventory levels, the return of discounting, and further proliferation of an omnichannel approach to vehicle buying – seamlessly combining online and at-dealership activities – deliver higher satisfaction levels.
In 2023, 69% of consumers were highly satisfied with the car buying process compared to 61% in the 2022 study. Notably, satisfaction among used-vehicle buyers increased from 58% to 68%, while new-vehicle buyers reported a 73% satisfaction rate, up from 70% the previous year.
Retail outlets – dealerships – continue to deliver levels of satisfaction that many critics may find surprising: In 2023, 74% of all vehicle buyers and 79% of new-vehicle buyers reported being "highly satisfied" with their dealership experience.
For more information about Cox Automotive at the NADA Show 2024, visit the NADA Hub or contact the Cox Automotive Corporate Communications team.
About Cox Automotive
Cox Automotive is the world's largest automotive services and technology provider. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, auto manufacturers, dealers, lenders and fleets. The company has 29,000+ employees on five continents and a portfolio of industry-leading brands that include Autotrader®, Kelley Blue Book®, Manheim®, vAuto®, Dealertrack®, NextGear Capital™, CentralDispatch® and FleetNet America®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with $22 billion in annual revenue. Visit coxautoinc.com or connect via @CoxAutomotive on X, CoxAutoInc on Facebook or Cox-Automotive-Inc on LinkedIn.
SOURCE Cox Automotive