Contentful unlocks the power of digital content with a new portfolio of capabilities and products to further enable customers to build market-leading digital experiences - faster and at scale
DENVER and SAN FRANCISCO and BERLIN, Oct. 26, 2022 /PRNewswire/ -- Contentful, a leading composable content platform for digital-first business, today unveiled its vision for composable content and several new product innovations. During the 2022 Fast Forward Live, Contentful showcased projects with forward-thinking customers and partners, including Moderna, BMW and MINI of UK, Apply Digital, and Splendid Unlimited, and announced the new Contentful Studio™ product, platform orchestration capabilities, and App Framework features. These new capabilities for the Contentful® Composable Content Platform further deliver on the company's vision and leadership in the content management and delivery space, and help reimagine the way organizations compose and connect content to deliver customer experiences at scale.
Today, no matter the size or type of business, content is the customer experience. However, creating, organizing, and orchestrating content can quickly become a complex and inefficient task. Understanding that content and data are at the heart of compelling experiences, businesses need content to be easily composable and adaptable to new challenges caused by the accelerated pace the market demands. The Contentful® Composable Content Platform is designed to facilitate this efficiency and deliver mission-critical capability, unlocking the power of digital content.
"In its simplest form, composable content allows us to respond and adapt to the dynamic needs of our customers," said Barbara Salami, Vice President of Digital, Commercial, Moderna. "That's what we want to do. We don't want to be playing catch-up, we want to have the ability to quickly anticipate, learn, and adapt. That is where we need to be to win the hearts and minds of our stakeholders."
"The digital-first era puts content center stage in customer experiences," said Steve Sloan, CEO of Contentful. "By building a composable content platform, Contentful is here to help businesses – from emerging digital businesses to transforming enterprises – rethink the ways they connect, create, and extend content to deliver customer experiences more efficiently and effectively. And to give digital and content teams the freedom to build what's next together. That's why we built the Contentful® Composable Content Platform."
Contentful delivers on customer demand with several new innovations that empower simplified connection, limitless creation, and composable extension:
"We partner with companies that are stepping up to ensure that customer interactions are seamless across platforms to enhance customer experiences," said Frank Pedersen, Managing Director, Apply Digital. "What attracted us to Contentful's technology was the pace of innovation it enabled – what it would allow us to do very quickly. Things that previously took a year or longer to build can now be done much faster and with greater flexibility with Contentful."
Contentful will bring customers and partners together at Fast Forward events in Berlin, New York, London, and San Francisco to dive deeper into its content platform and share best practices, with perspectives shared by partners such as Netlify, Accenture, Reply, Ninetailed, commercetools, Appnovation, HUGE, Kin + Carta, and more. Customers, including Moderna, BMW and MINI of UK, and Nordic Nest, will join Contentful onstage to share how the Contentful® Composable Content Platform enables them to connect, create, and extend content more easily to deliver digital experiences at scale.
Contentful Studio is available now to Early Access Program users and will become available to all customers, along with the Contentful orchestration features, in early 2023. For more information, visit www.contentful.com.
The Contentful® Composable Content Platform brings the building blocks of content together to create once and reuse for any digital experience. The API-first platform integrates easily with data sources and new functionality as digital experiences and technology evolve. With built-in orchestration, a robust app ecosystem, and app framework to easily extend the platform, Contentful frees teams across the business to work together to connect, create, and extend content more efficiently. Contentful helps companies unlock the power of digital content so they can build faster and deliver at scale, making their content a strategic business asset. Nearly 30% of the Fortune 500 and thousands of companies around the world rely on Contentful to help them bring their best ideas to life. For more information, visit www.contentful.com.
SOURCE Contentful