NEW YORK, Aug. 31, 2020 /PRNewswire/ -- From September 15-17, leading industry thinkers from around the world will come together for IAB Tech Lab: REBOOT 2020. The three-day virtual summit is set to review the progress the industry has made this year, invite collaborative problem-solving, and inspire innovative strategies for designing a stronger, more sustainable, and flexible future.
"2020 has already been a year of historic changes. The challenge now is to ensure the changes lead to a better, more sustainable media industry. The issues we're discussing — privacy, addressability, measurement, loss of third-party cookies, and more — are critical to advertising's effectiveness for marketers and publishers," said Dennis Buchheim, President, IAB Tech Lab. "As a global organization, IAB Tech Lab is uniquely able to provide a marketplace where the entire advertising ecosystem can come together to collaborate in defining tangible solutions for the future of digital advertising."
Day One of the conference will focus on privacy-centric addressability and industry accountability, followed by Day Two on brand safety and preventing ad fraud. Day Three will focus on the rise of Connected TV (CTV) and podcasting as well as the challenges for measurement across an ever-growing mix of channels.
September 15
Re-architecting for Privacy-centric Addressability
With addressability built on the availability of now-vanishing device identifiers like mobile ad IDs and third-party cookies, digital marketing now needs a better way for businesses to personalize consumer experiences, while respecting their privacy choices and protecting their data.
All times are in EST; Speakers and timing are subject to change, refer to www.iab.com/events/iab-tech-lab-reboot-2020/ for up to date information
Time | Topic | Speaker(s) From |
11:00 am-11:12 am | Beyond the Events of 2020: What's Next? | IAB Tech Lab |
11:15 am-11:45 am | Building Tomorrow: How to Align Our Systems to Meet Future Challenges | |
11:50 am-12:20 pm | Connecting Advertisers to Publisher Audiences | ID5; GroupM; Media Impact; Dstillery |
12:25 pm-12:55 pm | Approaches to Audience Cohort Creation | Magnite; Number8, DAX Worldwide |
12:55 pm-1:00 pm | Service Excellence Awards | |
1:00 pm-1:10 pm | What the Buy-Side Will Gain by Moving to People-Based Identity | LiveRamp; Index Exchange |
1:10 pm-1:40 pm | Turning Consumers into Authenticated Users | LiveRamp; European netID Foundation; Ströer, Media Solutions, Goodway Group |
1:45 pm-2:25 pm | Beyond GDPR and CCPA: A Comprehensive Technical Framework with System-Level Accountability | IAB Europe; IAB Tech Lab; MediaMath; OneTrust; Network Advertising Initiative (NAI) |
2:30 pm-2:40 pm | Closing Remarks | IAB Tech Lab, ANA |
September 16
Building Better Brand Safety and Preventing Ad Fraud
Day Two of REBOOT 2020 will open with keynotes on ad fraud and brand safety, followed by panel discussions on technology foundations that ensure brand safe ad placements, and keep fraudulent inventory and traffic out of the digital supply chain.
All times are in EST; Speakers and timing are subject to change, refer to www.iab.com/events/iab-tech-lab-reboot-2020/ for up to date information
Time | Topic | Speaker(s) |
11:00 am-11:13 am | Opening Remarks | IAB Tech Lab |
11:15 am-11:45 am | The New Frontiers of Fraud | White Ops |
11:50 am-12:10 pm | Brand Safety: Bringing Balance to the Force | IAB Tech Lab |
12:15 pm-12:55 pm | Shining the Light of Transparency on Ad Fraud | Amplifi; Google; Media.net; SpotX |
12:55 pm-1:00 pm | Service Excellence Awards | |
1:00 pm-1:40 pm | Under the Hood: Effective Tools for Brand Safety and Brand Suitability | Meetrics; Oracle Data Cloud, WARC, Pixability |
1:45 pm-2:15 pm | Using Content Taxonomy to Promote Brand Suitability
| Publicis Media Exchange; World Federation of Advertisers (WFA); Double Verify; Tik Tok |
2:20 pm-2:35 pm | Closing Remarks | IAB Tech Lab |
September 17
Scaling Connected TV and Simplifying Measurement
Streaming has overtaken linear as the way most people watch TV. REBOOT 2020 will explore the challenges in serving and measuring ads in Connected TV (CTV). IAB Tech Lab will share an overview of the state of CTV, podcasting, and the challenges for measurement across an ever-growing mix of channels.
All times are in EST; Speakers and timing are subject to change, refer to www.iab.com/events/iab-tech-lab-reboot-2020/ for up to date information
11:00 am-11:13 am | Opening Remarks | IAB Tech Lab |
11:15 am-11:35 am | Measurement Keynote | Nielsen |
11:40 am-12:00 pm | Advancing Connected TV with Technology Standards | SpotX |
12:05 pm-12:40 pm | Building Trust in SSAI (Server-Side Ad Insertion) | DISH Media; Flashtalking; Verizon Media |
12:40 pm-12:45 pm | Service Excellence Awards | |
12:45 pm-1:20 pm | Improving Measurement with Tech Standards | Coalition for Innovative Media Measurement (CIMM); PubMatic; Moat by Oracle Data Cloud; AdExchanger, Google |
1:25 pm-2:00 pm | Advances in Podcast Measurement to Drive Transparency | Triton Digital; BPA Worldwide, Podtrac |
2:05 pm-2:15 pm | Closing Remarks: What We Learned Today | IAB Tech Lab |
About IAB Tech Lab
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership. For more information, please visit https://iabtechlab.com.
SOURCE IAB Tech Lab
