SAN FRANCISCO, May 6, 2019 /PRNewswire/ -- Percolate, the premier enterprise content marketing platform, today announced the industry's first developer platform for content marketing, which enables innovative digital experiences through seamless integrations with other tools and systems.
The Percolate Developer Platform (available Fall 2019) is purpose-built to be the base of operations for a marketer's entire content ecosystem: the place that connects the plans, workflows, assets, and activities of global, enterprise marketing initiatives. Percolate is leading the charge when it comes to enabling marketers to create their own content marketing applications — custom fit to each individual company's needs. With the new tools and capabilities that Percolate is releasing, both in-house marketing technologists and key partners can develop and release custom applications for their users more quickly. This allows Percolate's customers to integrate the unique business workflows of diverse and complex marketing teams across functions, regions and business units to gain more control.
"Percolate's Developer Platform and best-in-class integrations ensure that our customers benefit from the power of a broader ecosystem — which is exactly where the marketing industry is headed," said Randy Wootton, CEO of Percolate. "Our open platform is the base of operations where all the pieces of a company's content strategy come together and are crafted into shippable campaigns."
Percolate is also unveiling a new Partner Program as part of its shift from a proprietary platform to a more "open" ecosystem capability. The program includes partners who will be building best of breed integrations with Percolate to address adjacent functions including budgeting, business intelligence, and sales enablement, partners who will be helping to sell Percolate as Channel Partners, and partners who will be working with customers to integrate Percolate into established stacks. The first set of launch Partners include such industry leaders as Allocadia, Seismic, HighSpot, Showpad, Hive9, Outfit, and BigTinCan.
"Connecting marketing plans to investments to activities is something every organization needs to solve. Our integration with Percolate enables marketing teams to better align content strategies with overarching marketing goals and investments, so they have a clear understanding of what's working and why," said Katherine Berry, Chief Product Officer at Allocadia. "This enables companies to improve the performance of their content and measure return on strategy."
Attending SiriusDecisions 2019 Summit from May 6-8 and want to learn more? Hear how Land O'Lakes is benefitting from Percolate's ecosystem approach in their session or stop by Percolate's booth No. 1017. Be sure to follow Percolate on Twitter for updates from the floor.
About Percolate
Percolate is the leading Content Marketing Platform for the enterprise. Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. The world's largest brands — including Google, Cisco, Microsoft, Electronic Arts, and Bosch — use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact.
Media Contact:
Angela Smith
percolate@inkhouse.com
SOURCE Percolate
