SEATTLE, March 6, 2018 /PRNewswire/ -- Outreach, the leading sales engagement platform, today announces Outreach Amplify, a new program for Outreach customers that uses machine learning to scientifically measure, test, and optimize the performance of sales teams, while also automating non-selling tasks on their behalf. Outreach Amplify, which will be integrated into the Outreach platform, analyzes structured and unstructured data records related to historical sales cycles and uses this data to present sales reps with targeted recommendations on how to close more deals, faster.
Outreach Amplify provides sales teams with:
"Machine learning is only valuable when it provides actionable insights that humans trust and act on," said Manny Medina, CEO and co-founder of Outreach. "When it's a black box operating behind the scenes, it's just noise that most users ignore. That's why we built Amplify to be transparent. The sales teams who use Outreach can see how the machine came up with a recommendation and what lift they can expect if they take that recommendation. Because in the end, machine learning isn't about replacing human analysis and decision making, it's about amplifying it."
Outreach today also unveils the first technology powered by Outreach Amplify: Intent Classification. Intent Classification uses Natural Language Processing to detect the intent of an email reply from a prospect and uses that intent to help sales teams understand the true effectiveness of their email strategy and better optimize future outreach.
Specifically, Intent Classification classifies prospects' replies to sales emails as positive, objections or unsubscribe requests, giving managers actionable insights into email performance beyond vanity metrics such as open, click through, and reply rates. This new layer of insights allows managers to evaluate what drives initial positive outcomes, how well their team handles objections and successful techniques that turn objections into positive outcomes. Intent Classification is 92 percent accurate in classifying email content and is 75 times more efficient than a human manually doing the same task.
"Outreach has provided me with a tool that helps us gain useful insights into what communications work for my team and what's falling flat," said Kamal Suffoletta, Global Head of Sales Development, Glassdoor. "In turn, we can provide better coaching for our reps, which supports their success and Glassdoor's."
Intent Classification is the first of many new capabilities and enhancements powered by Outreach Amplify that will become available in the coming months.
Outreach will be highlighting Amplify's capabilities this year at Unleash. To see all features available on the Outreach platform, click here.
About Outreach
Outreach, the leading sales engagement platform, automates and prioritizes customer touch points throughout the sales process, resulting in increased productivity for sales teams. Thousands of customers rely on Outreach to transform the sales process, drive collaboration between sales and marketing, and deliver higher revenue per sales rep. Outreach is a privately held company based in Seattle, Washington. To learn more, please visit www.outreach.io.
Media Contact:
Jennefer Traeger
Traeger Communications
720-988-6149
jtraeger@traegercommunications.com
SOURCE Outreach