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WASHINGTON, Feb. 15, 2018 /PRNewswire/ -- The Electronic Transactions Association (ETA), the trade association for the payments technology industry, announced today the agenda for TRANSACT Tech New York City, the first event in its 2018 TRANSACT Tech series. The event will take place at the American Express Tower on March 13, 2018. ETA will partner with the International Biometrics + Identity Association (IBIA) to bring together leading payments industry executives and up-and-coming FinTech companies to hear from each other and build new relationships. 

"ETA is excited to partner with the International Biometrics and Identity Association to provide savvy payments leaders an opportunity to build their knowledge base on authentication and security," said ETA CEO Jason Oxman. "Payments touch every industry. Given the rapid changes within the industry, TRANSACT Tech New York will give attendees the information they need to remain competitive." 

The day-long event will focus on the next generation authentication methods like advanced biometrics, artificial intelligence, as well as maintaining data security and the changing POS experience. The event will prepare payments and fintech leaders for the future of frictionless commerce.

"IBIA looks forward to joining with the ETA to connect leaders in the identity technology industry with payments professionals eager to incorporate next-generation authentication protocols into their products," said IBIA Managing Director Tovah LaDier. "As identity technology companies recognize the growing significance of the fintech, the New York City market is a top target."

Sessions will include:

• Next Generation Authentication – A panel of experts will discuss the emerging technologies that are redefining the authentication landscape, what they mean for the payments industry, as well as for your business.
• Maximizing Security – A panel discussion on how the challenges and opportunities new payment platforms bring to the industry, and how you can succeed in this new ecosystem.
• Authentication and the Merchant POS –Local merchants will discuss how they work with their partners to stay relevant in a rapidly changing market and how they utilize technology to enable secure, frictionless commerce.
• Investing in Payments – A panel discussion on the new opportunities for investment in payments as a driver of product development.

The event is sponsored by American Express and Loeb & Loeb, LLP. The full agenda is available at http://www.electran.org/eta-events/2018-transact-tech-nyc/. Registration is now open.

For media inquiries, contact Laura Hubbard at 202-677-7406 or lhubbard@electran.org. For information about sponsorship, please contact Del Baker Robertson, 202-677-7404 or dbaker@electran.org.

About ETA
The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies. ETA members make commerce possible by processing more than $5 trillion in purchases in the U.S. and deploying payments innovations to merchants and consumers.

ABOUT IBIA 
The International Biometrics + Identity Association (IBIA) is the leading international biometrics and identity technology trade association. IBIA advances the adoption and responsible use of technology-based identification solutions to enhance identity security and privacy and to facilitate convenience and productivity for government, business and consumers.

SOURCE ETA