MELVILLE, N.Y., Jan. 5, 2018 /PRNewswire-iReach/ -- Custom trade show displays company, Gilbert, shares the answers to frequently asked questions about custom displays and designs.
Trade shows are essential marketing events. It's important to make use of them effectively. Trade show booth design company, Gilbert, helps businesses sift through the process of booth design by answering commonly asked questions:
1. What kind of display exhibit is best? The best design for your business is the one that meets your needs and helps you accomplish your goals. All designs and displays are built to manage traffic flow and attract attendees, so choosing the best design or display boils down to selecting the one that best meets your needs. Gilbert has years of experience helping clients select the design and display that best addresses their needs.
2. How should graphics, messages, and designs be approached? A successful exhibit is well-designed and decorated. When adding graphics, posters, images, and other designs to your display, you'll want to make sure your marketing is on brand, persuasive, and noticeable. Gilbert's design team can help you select and create marketing materials, and they can help you place them strategically in your exhibit.
3. How does color impact the overall design of a trade show booth? Color affects attendees on a subconscious level. The right colors will attract attendees to your booth and tap into emotions that encourage buying. The colors that are ultimately incorporated into your booth design depend on your objectives and brand. For example, reds can create excitement and passion. Greens can cultivate a feeling of freshness. Blue relays trustworthiness. And, black and silver offer an upscale, sleek vibe. Gilbert's design team will guide you through the selection of colors.
4. What products or services should be mentioned in our exhibit design? Though it may be tempting to showcase every product or service you offer, less is more. Trade shows are busy, so focusing on your primary product or service is the best way to capture the attention of attendees. If you have several products or services worth displaying, it may be worth attending multiple trade shows, so each product or service has an opportunity to shine. Gilbert can help guide you through the prioritization process, and their expertise will ensure you enjoy a significant return on investment.
About Gilbert: Gilbert is a custom trade show exhibits, environment, and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events.
Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com
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SOURCE Gilbert