SHANGHAI, Dec. 12, 2017 /PRNewswire/ -- The world's leading "Global Family Internet Conference (GFIC) 2017" was recently held in Shanghai. As GFIC's gold partner, Yi+'s CEO & founder, Ms. Zhang Mo, appeared at the event with two of her startup's new AI products. Surrounding the new age "AI TV" theme, Yi+ showcased its cutting-edge large-screen AI assistant and its intelligent advertising platform. These two products won high praises from attendees and critics alike, garnering a high level of interest from APAC over-the-top (OTT) industry.
GFIC is known as the largest and most influential OTT event in the APAC region. The overall aim of this conference is to meet the opportunities and challenges surrounding the new "internet+" and "artificial intelligence" technological developments. It is also a platform for diverse stakeholders, such as Google, BBC, AT&T, SHARP, BesTV, CIBN, iQiyi, Xiaomi and Lenovo to gather and discuss the integration of cloud, pipe and end-to-end services under the next generation family setting. These industry representatives will together set the development blueprint for the future of smart homes.
The Next Inflection Point in Future Marketing: Scenario-based Marketing Platform
Since its inception, Yi+ AI has served hundreds of millions of users indirectly through its intelligent offerings, e.g. data structuralized products to many top-tier companies. With the introduction of Yi+AI intelligent advertisement platform, content providers are empowered to realize scenario-based marketing.
Via its intelligent AI analysis, real-time media content could be identified and made to be more interactive for viewers to enjoy highly desirable and relevant advertisements. In this way, advertisers benefit from a more effective exposure and content providers, e.g. media outlets, could easily tap into new traffic entrances for diversification.
How it works is that after an image or video has been uploaded onto the platform, the system will analyze and identify the celebrities, objects and scenarios accordingly. Based on the category of the scene, an appropriate advertising space will be allocated in the video. Relevant advertising labels are then being generated. During this process, advertisers have the option to display products or services relevant to the labels to conduct targeted marketing. These ads will appear in the content labels to increase marketing accuracy.
Without a doubt, Yi+'s intelligent advertising platform embodies the advanced application of its "TV+AI" solution in the field of marketing.
In terms of data sources, Yi+ owns millions of SKU resources from Alibaba and has more than 100 reserves of original media content. These reservoir of information covers multiple product categories and forms the basis of its training data for object recognition. Not only that, the startup is also in close cooperation with many prominent advertising agencies and retail companies. This gives rise to an unlimited range of possibilities for the expansion of future scenarios and elevates the accuracy of its AI models with a richer data set. Likewise, in terms of content presentation, the adoption of an information stream aims to minimize viewer disruption while promoting higher sales conversion.
On giving her views regarding the intelligent advertising platform, Ms. Zhang quipped that recent marketing trend in China has diverted to the large-screen era and the creation of its platform is poised to take advantage of this trend. With the aim of providing more convenient and efficient marketing using precise content tagging, Yi+'s high-quality platform strongly integrates various data, traffic and content to cater to end-to-end services, thus creating an opening entrance for open-flow data and maximize the commercial value of large-screen products.
Redefining AI TV: The Focus on Yi+'s "Large-screen AI Assistant"
Yi+'s "large-screen AI assistant" is by far, one of the most popular and interactive intelligent services offering image recognition and search technology. It is built on the technologies of image and video identification, big data, user portrait analysis and other forms of information acquisition. Through deep learning and scientific analysis, users are offered highly personalized content recommendation, giving rise to a range of customized value-added services. These services are: -
Content Recommendation and Diversion
Via our video recognition system, real-time content analysis is completed in milliseconds, allowing users to obtain current relevant information. This also realizes the conversion of non-fee-paying members to fee-paying members during live broadcast.
For example, when the user sees his favorite celebrities on TV, he could press any key on the remote control and Yi+'s AI assistant will be prompted to provide information on the celebrity's latest news, such as recent dramas, movies and public events. Via the voice search service, such as "fast forward to XX scene", the visual content will display the results that the user wants to see. Likewise, when the user sees a preferred fashion item on the celebrity, Yi+'s AI assistant has the ability to help users to automatically identify and roll out the purchasing information of the item. Similarly, for travel programmes, a side-screen display will indicate relevant information about air tickets' prices, available hotels, entertainment choices and food recommendation using creative AR and gifs. This helps to conserve advertising resources and ensures an interactive user experience.
To put it simply, Yi+'s AI assistant's "eye of wisdom" helps users understand their needs and do away with the cumbersome internet search. By helping users to save time and effort, this increases sales conversion rate and reduces user disruption.
Broadcasting Safety and Control
Rapid content review for broadcasting safety is also made possible via visual recognition and deep learning technologies. For instance, our AI system could automatically identify information regarding "sex" and "violence" in images and videos. Content in media databases will then be tagged with "nudity" and "bloody" labels. Besides these two labels, each scene will also be reviewed for the screening of politically exposed person (PEP). Individuals with sensitive identities will be identified in milliseconds. The broadcasting team will then screen these scenes respectively to censor the content if necessary. An application scenario would look like this: When a child is watching TV, the attached camera lens will identify the child's profile and recommend appropriate content for his age group, e.g. cartoon animations or educational material. Via the voice search technology, parents can also call out the AI assistant for relevant content recommendation.
Intelligent Generation of Short Video Clips
Yi+'s visual recognition engine could automatically detect thirty thousand kinds of objects and scenes in videos. Via the real-time identification of these objects, scenes and faces, the system could easily track and classify labels, recommending the most relevant content. By prompting a key, short clips can be consolidated into a single video. This allows users to enjoy a compressed video showing only the scenes of a particular celebrity, their all-time favorite moments and etc. This reduces the operational cost in editing clips, avoids mundane work and promotes content re-creation for a better viewing experience.
Large-screen + AR
In time to come, smart camera could conduct real-time identification and tracking of objects, scenes and faces. Creative AR effects and interesting filters could thus be added to provide interesting services. One of which is for users to try on make-up virtually.
Yi+ helps customers to seize large-screen business opportunities by targeting the living room economy
At the dialogue themed "The Return of Large-Screen Commercial Value Created by the Living Room Economy", Ms. Zhang shared her insights with many industry partners on how to make the best use of business opportunities in the large-screen era.
At present, intelligent OTT terminal coverage has reached 45% in households and this figure will continue to increase to 72% in 2020, surpassing the 400 million mark. This implies a burgeoning opportunity in the family-based internet era. At the same time, China's Internet-of-Things (IOT) industry is also expected to rise steadily with a growth rate of 30%. By 2020, the domestic IOT market will be worth close to 2.8 trillion yuan. Given the rapid development of the mobile internet era led by PC-internet and intelligent mobile terminals, the era of the family-based Internet has indeed arrived.
Owning to the accelerated growth of family shows, games and other social entertainment, Ms. Zhang observed that users now demand a higher quality and distribution capacity of live-streaming videos. To that end, Yi+ came up with a series of innovative and intelligent solutions to meet this new market demand.
It is also for this purpose that Yi+ and CITIC Guoan Media Group became strategic partners in a deal that offers real-time visual recognition technology in live-streaming videos for on-demand cable television. Currently, due to the precise accuracy of its technology, Yi+ is leading the pack in the computer vision field. To further promote large-screen family entertainment, the company has plans to join forces with Alibaba and many other top enterprises to continue targeting the living room economy.
Since securing its Series B investment of USD$15 billion yuan, Yi+ has been very active in embedding its AI solutions into each entry platform. As its business model becomes more mature, Yi+ will continue to take the lead in discovering and making use of the large-screen business opportunities. In time to come, it will become the pioneer of the large-screen marketing industry.
SOURCE Beijing Yi+ Technology Co., Ltd.