MELVILLE, N.Y., Nov. 30, 2017 /PRNewswire-iReach/ -- Custom exhibit company, Gilbert, details four strategies fashion companies and brands can employ to gain exposure, and ultimately, increase sales.
The fashion industry is extremely competitive. Carving space for your brand requires strategy and hard work. To ensure maximum success, follow these top strategies:
1. Attend a trade show. Trade shows cater to emerging and established brands. They offer a chance to connect with key players in the industry and introduce them to your line. However, because the fashion industry is extremely competitive, you're exhibit will need to be exceptional. Partnering with a professional exhibit company will greatly increase the chances your booth attracts the right attendees and elevates your brand.
2. Ensure your retail space is built to keep customers inside your store. Chances are your store is next to another store which is next to yet another store and so on. To capture attention and draw people into your store, every detail—from the exterior to the back of the interior—needs to pop. The layout of the entryway can either invite people in or turn them away. Build an entryway with attractive colors, displays, and lighting. This ensures customers feel invited to enter your store and explore your brand. Also, pay close attention to the display you erect on the right side of the entryway because most consumers naturally turn to the right after entering a store.
3. Select a store design that features a walkway. Your store environment should feature a walkway that winds throughout the store. Providing customers with a path through store invites them to explore more of your brand. Plus, the more time they spend in your store, the more likely they are to buy.
4. Use the right graphics at all times. The graphics you use in your store environment, and at a trade show, are very important. Fashion is all about visuals. Make sure your graphics pop, excite, and maintain the integrity of your brand.
About Gilbert: Gilbert is a custom trade show exhibits, environment and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events.
Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com
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SOURCE Gilbert