PAOLI, Pa., Sept. 20, 2017 /PRNewswire/ -- Value Group Direct, LLC, a full-service advertising agency specializing in direct response marketing, was a Platinum Sponsor for the 2017 AIPAGIA Fall Business Seminar.
AIPAGIA is the American Institute of Professional Association Group Insurance Administrators. The goal of the organization is to create an environment where a select group of association group insurance administrators come together to share ideas.
At this year's seminar, VGD and business partner RPM Direct, spoke about the successes the two organizations have experienced with VGD's client, Good2Go Auto Insurance. Together, VGD and RPM have created a fully integrated direct response marketing campaign that includes a mix of distribution channels; DRTV, direct mail, email, social media, paid/organic search, and website.
"In today's marketing environment, insurance marketers have more choices than ever when it comes to communicating with potential policyholders. We create an integrated campaign, with trackable results, that offers a unified experience for our clients' customers. This valuable information enables us to develop strategies for our clients, and optimize the channels that are achieving the best ROI to grow their businesses," said Linda Brignola, Managing Director at Value Group Direct, LLC.
"AIPAGIA was proud to have Linda, Angela and Patrick from VGD and RPM sponsor and attend our Fall seminar in Indianapolis. VGD has a deep understanding of the business and marketing models necessary to build affinity programs and we were thankful they could share their case study with the AIPAGIA members. They have been a terrific partner and we are truly grateful for their support," said Michael Murphy, President of AIPAGIA and Hagan Barron Intermediaries.
If you would like to learn more about VGD, and their work, please visit: valuegroupdirect.com.
Value Group Direct, LLC
Founded in January 2010, Value Group Direct, LLC is a full-service advertising agency specializing in direct response marketing. Solutions include strategic planning; creative & design; direct mail production; media planning, buying & analysis; and database marketing and segmentation. Agency staff is expert in the Insurance and Financial Services vertical, and specialized marketing approaches including affinity marketing and targeted offline lead generation.
SOURCE Value Group Direct, LLC