NEW YORK, Sept. 11, 2017 /PRNewswire/ -- YOWIE Group LTD. today announced it will debut its travel retail exclusive YOWIE Explorer Pack at the 2017 TFWA World Exhibition and Conference in Cannes taking place October 1-6, 2017. The brand new item is designed to foster a sense of wonder in the diversity of the natural world and encourage learning through play.
The YOWIE Explorer Pack contains two YOWIE chocolate characters, binoculars, an endangered species map, animal stickers, an explorer badge, crayons, and a Species Spotter activity book. Each chocolate shell encloses a character-shaped capsule that holds a collectible endangered species replica animal along with an informational leaflet that provides details about the animal, its habitat, food sources, and threats to the animal and its environment. It serves as both a great present when visiting family or friends and the perfect gift for parents to give their children during long flights.
"The heart of YOWIE is delivering confectionary with a conscience, and we are committed to carrying this out within the travel retail space," said Amy Wilson, Vice President of World Travel Retail at YOWIE Group LTD. "Our mission to 'Save The Natural World' calls for us to focus on bringing more awareness to endangered species, and our launch into retail is another step into expanding our reach."
Over two thirds of confectionary buyers purchase outside of their regular brand when in duty free, but a key barrier for shoppers within this category is lack of interest in available products. With the YOWIE Explorer Pack, YOWIE Group LTD. strives to differentiate travel retail from the domestic market through innovation and bring excitement to the confection category.
YOWIE aims to meet consumer needs with educational opportunities at www.yowieworld.com, a play-and-learn website and app. This digital forum allows consumers to learn by exploring animals and their natural habitats. The company's six YOWIE characters–Rumble, Boof, Crag, Ditty, Nap, and Squish–act as guides on the journey into YOWIE World where consumers encounter environmental and ecological challenges and opportunities.
YOWIE Group LTD. is happy to debut its new product at the 2017 TFWA World Exhibition and Conference as the TFWA celebrates the 70th anniversary of the duty free industry. Discover the magic of YOWIE at its booth in Cannes Red Village (M27).
SOURCE YOWIE Group LTD.