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WILMINGTON, Del., June 28, 2017 /PRNewswire/ -- In a move aimed at capitalizing on the strength of the expanding sportswear sector, Taiwan's Toung Loong Textile is launching a new line of fabrics consisting of a blend of INVISTA's popular COOLMAX® AIR technology with LYCRA® fiber. Designed to meet the needs of brands focused on women's fitness wear, the new fabrics will be one of the highlights of the Toung Loong stand at the upcoming Outdoor Retailer Summer Market in Salt Lake City, Utah.

Toung Loong's timing isn't accidental. The activewear sector is expanding quickly and making its presence felt in consumer spending. According to research from Euromonitor, sportswear grew twice as fast as the overall industry in 2016, and is showing no signs of slowing down in 2017.

"As interest in health and fitness continues to gain ground, demand for performance activewear is accelerating. In addition, market intelligence organizations agree that womenswear will continue to account for the highest per capita spending, as female consumers invest in the latest fashion trends including athleisure and make more frequent purchases," said Richard Yu, Chief of Marketing of Toung Loong Textile.

"Launching new fabrics specifically designed to work best in women's fitness wear, using INVISTA's industry-leading COOLMAX® AIR technology with LYCRA® fiber, represents a tremendous opportunity to stand out in a crowded market and win new business," said Yu.

Since it was originally rolled out in 2013, INVISTA'S COOLMAX® AIR technology has been a huge hit in the fitness and performance wear sector. Today, it is the fabric technology of choice for some of the world's biggest apparel brands, as well as yarn producers like Toung Loong, that are keen on capturing a bigger slice of an expanding market.

"In the highly competitive global marketplace, the challenge for the apparel and textile industry is to exploit growth opportunities through well-differentiated offerings. That's where INVISTA is playing a role – offering technologies, consumer insights and collaborative business models that can genuinely help leading mills, brand owners and retailers to capture these opportunities and create value for customers," said Huw Williams, INVISTA global segment director, activewear and outdoor.

COOLMAX® AIR technology with LYCRA® fiber are made from high-performance fibers engineered to maximize consumer comfort with excellent moisture-management performance, breathability and faster drying times. The high air permeability results in the exchange of the microclimate, adding the potential for additional cooling.

"COOLMAX® AIR technology with LYCRA® fiber is perfect for fabrics aimed at women's fitness applications. Its combination of fit, freedom of movement, moisture management and increased air permeability helps improve drying time so that women can always perform at their best," said Richard Yu of Toung Loong Textile.

"Our breakthrough texturizing yarn technology enables us to create high-performance fabrics with beautiful aesthetics that meet the needs of consumers and brands operating in the women's fitness sector," Yu added.

INVISTA is currently working with dozens of strategic fabric mills in Asia, including Toung Loong, to develop new, performance-oriented fabrics.

"This focus on quickly translating fiber innovation into fabrics for apparel, and on connecting brands with retailers and end user consumers, has become a hallmark of our business and a key INVISTA differentiator," said Huw Williams of INVISTA.

To find out more about these and other cutting-edge innovations, visit connect.LYCRA.com, COOLMAX.com and Toung Loong's booth (No. 251-207) at the Outdoor Retailer Summer Market Show, being held at the Salt Palace Convention Center in Salt Lake City, Utah from July 26-29, 2017.

About INVISTA
With leading brands including LYCRA^®, COOLMAX^®, THERMOLITE®, CORDURA^®, STAINMASTER^® and ANTRON^®, INVISTA is one of the world's largest integrated producers of chemical intermediates, polymers and fibers. The company's advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit www.INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.

About Toung Loong Textile
Toung Loong Textile MFG. presents you tltm ART©, which offers you a refashioned artistic visualization based on yarn developments. In order to meet the needs of product differentiations, we believe in "Catch the Eye, Cash the Buy". Armed with 30 years of expertise in yarn texturizing, Toung Loong keeps on challenging ourselves and creating various yarn developments. In 2016, Toung Loong integrates our visual innovations and introduces tltm ART©, including Stratum, Shooing Start, 3D Effect and other versatile yarns to come. From the diversity of our yarns, we allow designers to have more options to express their design, drastically increasing more opportunities for product innovations. Light up the dull art of functional textiles, and allow Toung Loong to help you achieve the visual diversity you desire. tltm ART©, creating more interest to visit our booth at OR!

LYCRA^® and COOLMAX® are trademarks of INVISTA.

SOURCE INVISTA