News Releases

Barbie® Honors Ashley Graham With One-of-a-kind Doll At Glamour Women Of The Year Live Summit
Continuing to Show Girls They Can Be Anything, Barbie Celebrates Graham as a Positive Role Model

EL SEGUNDO, Calif., Nov. 14, 2016 /PRNewswire/ -- Today, Barbie® honors Ashley Graham, model and body activist, by unveiling a one-of-a-kind doll in her likeness. The doll was unveiled at the first-ever Glamour Women of the Year LIVE summit in Los Angeles. Graham was also named a 2016 Glamour Woman of the Year.

Barbie is celebrating Graham for pushing boundaries within fashion and for promoting a message of body positivity, self-acceptance and female empowerment. She has proven she can make a meaningful impact by challenging the industry's standards of beauty, landing ground-breaking covers, and sharing her influential TED Talk. Through her work, she reminds girls they can be anything.

"We need to work together to redefine the global image of beauty and continue to push for a more inclusive world," said Ashley Graham. "I'm thrilled Barbie has not only evolved their product, but also has continued to honor women who are pushing boundaries. It's an honor to be immortalized in plastic."

Earlier this year, Barbie expanded their Fashionistas® doll line by introducing three new body types – tall, curvy and petite – seven skin tones, 24 hairstyles and countless on-trend fashions and accessories. 

"Ashley Graham is a trailblazer who inspires every woman – and girl – to see the beauty in herself," said Lisa McKnight, General Manager of Barbie. "This year Barbie has evolved to be more inclusive by adding three new body shapes into the line and we hope our relationship with Ashley will further make an impact."

This honor makes Graham the latest Barbie "Shero" or female hero inspiring girls by breaking boundaries and expanding possibilities for women everywhere. She joins an esteemed group including Ava DuVernay, Emmy Rossum, Eva Chen, Gabby Douglas, Misty Copeland, and Zendaya.

For more information and images, visit barbiemedia.com and glamour.com.

About Mattel
The Mattel family of companies is a worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price® brands and MEGA® Brands, as well as a wide array of entertainment-inspired toy lines. In 2015, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ approximately 31,000 people in 40 countries and territories and sell products in more than 150 nations. Visit us at www.mattel.comwww.facebook.com/mattel or www.twitter.com/mattel.

About Glamour:
Glamour is one of the biggest fashion and beauty magazine brands, reaching an all-time high of one out of eight American women, with 10 million print readers and 15 million unique users online. Glamour has received a record number of National Magazine Awards, including Magazine of the Year, honoring print and digital excellence, and General Excellence for its category. Its content is available in an iPad edition, apps, podcasts, and books — including two New York Times bestsellers. In 2013 Glamour launched its video channel, which now boasts 49 video series and has received substantial critical accolades, including a 2014 National Magazine Award for Video and 2 Television Academy honors. With a robust social strategy across Facebook, Twitter, Instagram, YouTube, Snapchat and Pinterest, Glamour's total social media footprint is 131 million touchpoints.

Contact Information:
Kelly Powers
1-310-2523687
kelly.powers@mattel.com

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SOURCE Barbie