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SHENZHEN, China, March 9, 2016 /PRNewswire/ -- Huawei plans to announce its global marketing theme for its Enterprise Business Group (BG): "Leading New ICT, Building a Better Connected World" at CeBIT 2016, the world's largest annual IT trade fair, held in Hannover, Germany, from March 14 to 18, 2016. The theme defines how the leading global ICT provider is enabling enterprises to transform and thrive in the digital era. This year will mark Huawei's sixth consecutive year participating in CeBIT with a vast exhibition area spanning 3,000 square meters, twice as large as last year.

The overall theme of CeBIT 2016 is "d!conomy", which highlights how the global economy is undergoing massive change driven by digital transformation. For enterprises, their ICT systems are shifting from siloed support systems to mission-critical production systems that support efficient production, operation, and decision-making. To succeed in this new era, they are embracing new ICT including Cloud, Big Data, the Internet of Things (IoT), and Software-Defined Networking, focusing on opportunities across a cloud-pipe-device architecture to accelerate digital transformation. However, Huawei believes embracing new ICT is not only about technology and architecture, it also means being part of a strong, new ecosystem that integrates ICT infrastructure providers and industry partners to create greater value for enterprises.

The new marketing theme of Huawei Enterprise BG is aligned its Business-Driven ICT Infrastructure (BDII) guiding principle and the company remains committed to its strategies of "Focus" and "Being Integrated". Together with its partners, Huawei is dedicated to helping customers across industries, including government and public sectors, financial services, energy, transportation, manufacturing, education, and Internet Service Providers (ISP) to thrive in the new ICT era while building a better connected world.

Huawei's key highlights at CeBIT 2016 will include:

• Keynote Speech at CeBIT Global Conference with the Theme of "Leading New ICT, Building a Better Connected World"

Yan Lida, President of Huawei Enterprise Business, will deliver a keynote speech at the CeBIT Global Conference and share insights into: What is new ICT? Why do customers need new ICT? How will Huawei leverage new ICT to accelerate digital transformation for industry customers and build a new ecosystem with partners?

Theme: Leading New ICT, Building a Better Connected World
Time: 11:15 - 11:45, March 15
Venue: Central Stage, Hall 8 (live webcast will be available)

• Huawei Press Conference to Announce New Partnerships and Product Launch

Huawei's influential partners, including KUKA, Deutsche Telekom, SAP and Intel will attend Huawei's press conference at CeBIT 2016. Huawei will announce new partnerships in smart manufacturing and public cloud, unveil its Open Lab in Munich, and launch KunLun 9032, the world's first 32-socket server based on an open architecture.

Theme: Leading New ICT through Collaboration
Time: 15:00 - 16:30, March 14
Venue: Room 004/005 NORD-LB Forum (near Hall 17)

• Joint Exhibition with 51 Partners, Building a New Ecosystem

In the 3,000 square meter exhibition area, over 51 partners will join Huawei to showcase latest products and solutions, with an exclusive exhibition area dedicated to partner innovations. Together with partners, Huawei will exhibit seven flagship ICT products as well as ICT solutions tailored for vertical industries, including Safe City, financial services, transportation, energy, education, ISP, and media. To further build the ICT ecosystem, Huawei will sign a number of agreements with partners at the booth. Joint exhibition partners will include strategic partners (SAP and Accenture), solution partners (Hexagon, Siemens, Alstom, Honeywell, Intel, and Oracle), telecom operators (DT), and channel partners in Germany (COMNET, WOHLER, and PDV).

Theme: Leading New ICT, Building a Better Connected World
Time: 9:00 - 18:00, March 14 to 18
Venue: B54, Hall 2

• Three Industry Summits: New ICT Empowers Industry Digital Transformation

At CeBIT 2016, Huawei will also host three industry summits, providing an opportunity for global ISP, Safe City, and FSI customers and Huawei experts to explore the challenges and opportunities of embracing new ICT to drive digital transformation.

CeBIT 2016 will be held at Hannover Exhibition Center, Germany from March 14 to 18. Huawei's booth will be located at B54, Hall 2. To learn more about Huawei at CeBIT 2016, please refer to Huawei's dedicated microsite here: http://enterprise.huawei.com/topic/2016Cebit/index.html.

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About Huawei

Huawei is a leading global information and communications technology (ICT) solutions provider.

For more information, please visit Huawei online at www.huawei.com.

SOURCE Huawei