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CAPE TOWN, South Africa., Nov. 11, 2015 /PRNewswire/ --

Middle class growth, rising urbanisation, and rapid digitisation are set to shape the African continent over the next few years. With a focus on policy changes, Frost & Sullivan will explore the changing landscape of economic development, trade trends and industry in Africa. In order to provide sustainable wealth creation for Nigeria and Kenya, the respective governments are increasingly considering various options to improve local skills transfer and reap greater local spill-over benefits from foreign direct investment (FDI).

"Local content regulations are making a significant impact in East and West Africa," notes Craig Parker, Senior Economic Consultant at Frost & Sullivan. "Kenya and Nigeria are recognised as the respective hubs for trade into the Eastern and Western regions and, as a result, local content policy will become increasingly important to drive inclusive and sustainable growth within these economies."

The online web conference "Emerging Market Growth- Executive Insights on Nigeria and Kenya" will highlight various growth prospects for the African continent at large, followed by specific evaluation of the Nigerian and Kenyan economies.  Existing and prospective investors will gain a better understanding of the changing business environment and impact of Mega Trends. Local content policies, which will also be discussed during the briefing, will assist companies in developing appropriate strategies when trying to penetrate the Nigerian and Kenyan markets.

"Companies cannot afford to overlook investment opportunities in this powerhouse that is Africa," states Aroop Zutshi, Global President and Managing Partner at Frost & Sullivan. "In addition to understanding the economy, trade and Mega Trends of digitisation and urbanisation, a thorough comprehension of the local content policy situation is vital for navigating through the African market."

Join our Frost & Sullivan experts to:

• Understand pertinent Mega Trends shaping the African economy  in order to take advantage of available growth opportunities
• Gain macroeconomic insights on the rapidly emerging, go-to markets of Nigeria and Kenya
• Recognise the evolving reality of local content policies in Nigeria and Kenya, and
• Understand the implications of your investment decisions

A live question and answer session will follow the presentation.

This briefing will assist with business decisions taken by C-suite executives of companies seeking to expand into the Nigerian and Kenyan markets.

Join us by registering here (http://ow.ly/U7LUs) for the briefing!

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

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For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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Contact:
Samantha James
Frost & Sullivan 
+27 21 680 3574 
samantha.james@frost.com
Twitter: @FrostSullivanSA  

SOURCE Frost & Sullivan