CAMBRIDGE, Mass., May 27, 2021 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX North America live virtual experience to be held June 7–9, 2021. A must-attend conference that brings together customer experience (CX), B2B, and B2C marketers and analytics practitioners, this year's agenda will focus on helping businesses shape their customer journeys to drive future business growth. In addition to unveiling new research, the event will feature Leslie Odom, Jr., a Tony and Grammy Award-winning artist, and a performance by Andy Grammer, an award-winning, multiplatinum singer, songwriter, and record producer.
Exceptional customer experiences that outpace customer expectations and create differentiation for brands often require a deep transformation toward a new mindset and a new way of operating. CX North America will equip leaders with actionable advice on how to justify greater CX investment while demonstrating the value and influence of CX initiatives. According to Forrester's Customer Experience Index (CX Index™) data, when customers have a better experience, their intentions to stay with a brand longer, buy more from that brand, and recommend that brand to others all increase. In fact, brands that excel in CX increase revenue at twice the rate of brands that don't. This year's event will zero in on the art and science of leveraging data to develop a positive customer journey, how to support and enhance that journey through strategic integration with data and analytics, and how to transform business and customers' experience.
Noteworthy sessions at CX North America include:
"The pandemic forced brands across industries to change their approach to customer experience on the fly," said Melissa Parrish, VP, group director at Forrester and host of CX North America. "However, they are not out of the woods yet. If businesses are to emerge from this global crisis, they must build experiences that help them empathetically engage with their customers, building a well of CX equity to ultimately bolster customer loyalty. At CX North America, we will help companies craft a disciplined approach to envisioning, designing, and delivering a consistently high-quality experience."
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About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, marketing, customer experience, product, and sales functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; over 52 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
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SOURCE Forrester