NEW YORK, May 22, 2019 /PRNewswire/ -- In June, the northeastern French region of Alsace will bring its high quality wines, diverse soils and passionate winemakers to Chicago with a month-long Alsace Rocks campaign. The program will feature Chicago's largest tasting of Alsace wines for media and trade on June 10th, along with Binny's Beverage Depot tastings, restaurant promotions, digital partnerships, social media programs and media relations.
Situated between the Vosges Mountains and the Rhine River, Alsace is home to one of the most diverse terroirs in the world with 13 distinct soil types. Generations of winemakers have used terroir to their advantage, matching each grape variety with a soil and creating truly unique wines, ranging from dry Rieslings and earthy Pinot Gris to refreshing Pinot Blancs or spicy Gewurztraminers. These distinctive aromatic white wines make up 90% of the region's production, with sole red grape variety Pinot Noir comprising the remainder.
"Where else can you find this kind of old-world charm in a bottle?" says Doug Jeffirs, Director of Wine Sales for Binny's Beverage Depot. "The wines not only have a devoted following with savvy consumers, but their packaging and messaging is perfect for new consumers as well."
Extremely versatile, Alsace wines run the gamut in style from easy-drinking and affordable AOC Alsace wines and complex Grand Cru bottlings, to vivacious Crémant d'Alsace made in the traditional method and decadent late harvest wines. "Wines from Alsace have the versatility to work with traditional cuisine to the most eclectic. There is something from this region that works for everyone," says Jennifer Wagoner, Wine Director and Sommelier of Sepia and Proxi.
Most of all, Alsace is defined by its people. With many tracing their vinous lineage back to the 1600s, the region's new generation is blending tradition with modern techniques to create clean and complex wines that are still representative of their family trees. These passionate producers also have the utmost respect and care for the land. With 15% of Alsace's vineyards certified organic and biodynamic, it is the greenest region in France.
"Not only is the area itself like something out of a fairy-tale, but the wines are a reflection of the land and the deep history that creates them," Wagoner adds.
From June 1st to 30th, the Alsace Rocks campaign will feature:
Wines of Alsace debuted Alsace Rocks in New York City during June 2018 and featured over 60 producers and 210 wines. Los Angeles is the anticipated 2020 location.
For more information, please visit www.AlsaceRocks.com and follow Wines of Alsace on Instagram, Facebook and Twitter.
Media inquiries:
Teuwen Communications | 212-244-0622
Cassidy Havens, DipWSET | cassidy@teuwen.com
Stephanie Teuwen | stephanie@teuwen.com
Amanda Torres | amanda@teuwen.com
SOURCE Wines of Alsace