BASEL, Switzerland, March 22, 2019 /PRNewswire/ -- Citizen Watch is pleased to announce American model and actress, Angela Lindvall, as the face of their new ladies' campaign promoting the brand's latest collections: Capella and Ceci.
Lindvall, known for her accomplished fashion career, shares the same appreciation and passion for environmental sustainability, personal growth and overall wellness as Citizen. "Citizen always looks to align with personalities who reflect the same values of the brand," says Citizen SVP Marketing, Amy Fisher. "Both Angela and Citizen advocate that all citizens of the world should release their inner light through the cultivation of positive change." This partnership comes natural to the brand and highlights further Citizen's 'Better Starts Now' initiative.
"The time is Now to awaken to our full potential as individuals and a collective to create harmony with each other, the earth, and all her inhabitants. We are all citizens of this planet and collectively make the human race. The precious moments of our lives and our relationships are what we value most. Our relationship with ourselves, nature, other people, and those we love," says Lindvall. "Where we invest our time, our energy, and our focus allows us to reflect on what is most important. As we expand our light into the world, we join in creating a better now and future. I am grateful to align with a company which shares my vision to spread light in the world and inspire change for the better."
Throughout the collaboration, Angela will align herself with several of Citizen's ongoing partners, such as Disney and Get a Light, Give a Light program as well as be featured in Citizen's upcoming print, digital and social campaign highlighting the brand's newest ladies' collections: Capella and Ceci, launching at Baselworld, March 2019. The campaign will go live in the US, Canada, UK and Mexico.
The new ladies Ceci collection features an enhanced large crown with a "C" shaped 3-part case. The 32mm mother of pearl dial beautifully adorned with either 4 or 12 diamond indicators is offered in 6 different variations. The collection ranging from $375-$495, is complete with a mesh bracelet in gold, pink-gold and silver tones or with a leather strap in either white or blue.
The new ladies Capella collection focuses on a sleek uninterrupted design with a large inset crown that creates a seamless case shape. The seven-piece assortment features rose and yellow-gold as well as stainless-steel color variations with either a ring of diamonds around the dial or ten diamonds on the indexes. Two models are complete with a leather strap and the remainder with stainless steel bracelet. This new collection ranges from $525-$875.
For more information about Citizen's new ladies' collections and campaign with Angela Lindvall, visit www.citizenwatch.com.
About Citizen Watch
Citizen, a pioneer in watchmaking and innovative technology since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. Citizen advocates "Better Starts Now," searching for and accomplishing goals that are cause driven. In this respect, Citizen aligns with organizations and personalities that reflect the values of the brand including the Naismith Awards and Good360.
For over 40 years, Citizen's Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its environment a better place. A simple yet revolutionary concept, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy, eliminating the need for any battery replacement.
SOURCE Citizen Watch Company of America, Inc.
