TOKYO, Feb. 22, 2019 /PRNewswire/ -- Sony Corporation ("Sony") will exhibit at SXSW (South by Southwest) 2019, the world's largest creative business festival in Austin, Texas, from Saturday, March 9 through Tuesday, March 12. Inside the Sony booth (WOW Studio), there will be programs that combine discussion sessions and presentations with experiential exhibits under the theme of "Technology × Creativity".
The sessions will feature lively discussion about the key question "Will technology enrich human creativity?", and topics to shed a light on "Co-creation of human beings and artificial intelligence (AI)", and "Expansion of creativity".
Starting with Hiroaki Kitano, President and CEO of Sony Computer Science Laboratories, Inc. (Sony CSL), the guest speakers include Juergen Schmidhuber, the father of modern artificial intelligence who revolutionized machine learning with his lab's deep learning neural networks and Avast Security Ambassador, Garry Kasparov who is widely regarded as the greatest chessplayer in history. The renowned roboticist Hiroshi Ishiguro, now Visiting Senior Scientist at Sony, will be also invited as the guest speaker.
Sony will also present a varied program of interactive exhibits, including "CAVE without a LIGHT," a showcase which expands the sense other than visual in the darkness by using Sony's sound & haptic technology, and the AI-assisted music composition technology "Flow Machines"*, a joint project of Sony Music Entertainment (Japan) Inc. and Sony CSL. These exhibits will let visitors explore the latest R&D projects applying Sony's cutting-edge technology and newest prototypes.
*Flow Machines is a research and deployment project aimed at achieving augmented creativity of artists in music. We create new music together with artists by developing new technology based on leading-edge machine learning and signal processing technology.
• Date and time
Saturday, March 9 through Tuesday, March 12, 2019. 12: 00- 8:00 p.m. CT
• Place
WOW Studio
Address: 99 Trinity St. Austin, TX 78701 USA
• SXSW 2019 Sony Official Site
https://www.sony.net/brand/event/sxsw/
• Talk session guests
We invite various guests and hold a talk session in line with themes such as AI and creativity.
The guests of the main talk session are as follows.
[March 9th Guest Speaker]
[March 10th Guest Speaker]
[March 9th & 10th Guest Speaker]
• Interactive exhibits
Explore the latest R&D projects applying Sony's cutting-edge technology and newest prototypes.
* Inclusive design: A method of designing together, acquiring new awareness by understanding diversity.
*Flow Machines is a research and deployment project aimed at achieving augmented creativity of artists in music. We create new music together with artists by developing new technology based on leading-edge machine learning and signal processing technology.
Sample of a Flow Machines composition: Imaginary Line https://www.youtube.com/watch?v=2SY9KpyP3cI
* "Flow Machines" is a technology developed by Sony CSL.
About Superception (Super + perception): https://www.sonycsl.co.jp/tokyo/3918/
About Das Fremde: https://www.sonycsl.co.jp/tokyo/7242/
We will continue updating information as soon as it's decided (scheduled in late Feb) on additional guest speakers and exhibitions on the official website.
Sony's technology will also be presented at 8K theater within NHK (Nippon Hoso Kyokai- Japan Broadcasting Corporation) booth. Crystal LED Display System (approx. 440 inches size) adopting Sony's uniquely developed high picture quality display technology is installed as the core system of the theater. Various 8K contents including gameplay footage specially edited for this occasion, and video from Carnival in Rio de Janeiro will be played, offering extraordinary lively and immersive viewing experience to the audience. (Open between Monday, March 11 to Wednesday, March 13, 10:00 a.m. – 6:00 p.m. CT at Grimes Studio, 500 E 5th St, Austin, TX)
About SXSW
SXSW (South by Southwest) is an event featuring music, film and interactive media that has taken place in Austin, Texas, since 1987. The event attended by professions across the world has focused on helping creative people achieve their goals by providing networking opportunities through multiple sessions, exhibits and screenings. The diversity of topics discussed by people from many different backgrounds is known to allow for unexpected discoveries. SXSW 2019 will be held from March 8 (Fri) to March 17 (Sun) and the Interactive Festival themed on new technologies and business ideas will be held from March 8 (Fri) to March 12 (Tue).
SOURCE Sony