FAIRFIELD, N.J., Oct. 24, 2017 /PRNewswire/ -- TeleBrands, the largest marketer of "As Seen on TV" products and a pioneer in the direct response television industry, has received the 2017 Moxie Award for Best Pro Bono Ad for The Arc at the annual Moxie Awards at the recent Electronic Retailing Association 2017 D2C Convention.
TeleBrands and BulbHead.com CEO & Founder AJ Khubani launched the pro bono funding campaign for The Arc, a national foundation that offers residential, educational, and vocational support to people with disabilities. The Arc has more than 700 chapters nationwide. Khubani is on the Board of Directors of the Bergen County, NJ chapter.
In 2015, Khubani initiated his work for The Arc after noticing The Arc needed more financial assistance than it was getting from the government. He reached out to longtime associate and consummate pitchman and infomercial producer, Anthony "Sully" Sullivan, to develop advertising for the campaign.
Sullivan shot the ad himself over an 18-month-period at different Arc chapters. The spot features individuals who receive assistance from The Arc highlighting its importance to them and their families.
"We are humbled that the Moxie Awards have acknowledged TeleBrands for such a philanthropic endeavor as The Arc," said Khubani. "I'm proud that we are able to assist people with disabilities in such a meaningful way by using our resources. We will continue to drive awareness to The Arc and commit to being a part of that conversation on a global scale."
The ad asks callers to sign up for a monthly $19 Arc donation and includes their BulbHead.com Atomic Beam Lantern branded with The Arc's logo as a signing gift. TeleBrands/BulbHead.com contributed the lanterns and initial outlay for airtime.
The ERA Moxie Awards is the premier awards program honoring the best of each year in television, radio, online and mobile Direct Response campaigns. TeleBrands received the Electronic Retailing Association (ERA) 2017 Marketer of the Year Award.
TeleBrands/BulbHead.com is a pioneer in the direct response industry. Current brands include Red Copper Cookware, Star Shower holiday lights, Hurricane Spin, Pocket Hose, and Atomic Beam U.S.A. The company has been a thought-leader in the industry for over three decades, bringing award-winning, affordable, and practical products to consumers in over 100 countries around the globe.
Visit www.TeleBrands.com and www.BulbHead.com.
Contact
Andrea Pass
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Andrea@MarketingMaven.com
SOURCE TeleBrands