SANTA BARBARA, Calif., Oct. 18, 2017 /PRNewswire/ -- Invoca, the call intelligence company, today commences the company's third annual Call Intelligence Summit, the only event of its kind to bring together marketers from Fortune 500 brands and industry giants like Facebook, Google, Adobe and Salesforce to advance the discussion on artificial intelligence (AI) and the future of voice. With over 20 sessions and networking opportunities over two days, attendees will come away both inspired and better equipped to use their online marketing budgets to drive valuable offline revenue from calls.
Keynote presentations include:
"With voice-enabled speaker usage expected to grow by 130% this year, I think it's safe to say that we're entering a new era of customer communication, where people are empowered to use their voice instead of feeling limited to an online-only experience," said Gregg Johnson, CEO of Invoca. "The impact of this on the customer journey will only intensify, making the disconnect between online and offline channels a C-level problem for many businesses. This is in part validated by the world's biggest digital advertisers - Facebook and Google - investing more in tools to tie revenue to calls, such as their offline conversions APIs, and even Facebook's decision to create a special designation for partners specializing in offline conversions."
"At Adobe, we're dedicated to providing businesses with the tools to create seamless customer experiences across channels and devices, online and offline," said Lance Dobson, account manager, media and advertising solutions at Adobe. "There aren't many events that bring together marketers who understand the opportunity to drive more value from offline conversations, which is why I'm especially excited to speak and network at Invoca's Call Intelligence Summit this week."
Invoca's 2017 Call Intelligence Summit is held October 18-20 in Santa Barbara. To learn more, visit https://www.invoca.com/summit/. Follow #InvocaSummit to join the conversation on Twitter.
Check out the video highlights from last year's event: https://www.invoca.com/cisummit16/
About Invoca
Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca's Voice Marketing Cloud, marketers can get granular campaign attribution to understand why customers areg calling, gain real-time intelligence about who's calling and analyze what's being said in conversations. Marketers can put this data to work directly in the Voice Marketing Cloud by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey. Invoca is backed by Morgan Stanley Alternative Investment Partners, Accel Partners, Upfront Ventures, Rincon Venture Partners, Salesforce Ventures, and Stepstone.
SOURCE Invoca