NEW YORK, Aug. 2, 2017 /PRNewswire/ -- UBM Fashion today announces that it has added SQUARE ONE, an interactive space created and curated by leading trend forecaster, Fashion Snoops, to its SOURCING at MAGIC show in Las Vegas. SQUARE ONE will showcase how cultural trends come to life through experience, featuring on-site installations, real time art creation and talks by creative trailblazers. SQUARE ONE not only provides information about what's next in design, it showcases leading innovators behind each trend giving attendee's full access to the creators who are driving the change.
SQUARE ONE is an open environment for innovation and experimentation intended to inform, connect and inspire its participants. Community members are encouraged to interact and share ideas with the innovators, artists and creators and immerse themselves in the influence of the cultural trends shaping the world around them. Speakers and live installations will run from August 13 - August 16th throughout the day.
"SQUARE ONE represents what UBM fashion is all about: the coming together of the creative community to solve big questions and to share ideas for the future. We foster a community that can thrive off each other's creativity and find inspiration. We encourage our partners to act as the catalyst of change instead of waiting to see what trends to follow," commented Tommy Fazio, Fashion Director, UBM Fashion.
"SQUARE ONE takes the design process to a different level – and in doing so forces us to broaden our point of view on what's achievable. SOURCING at MAGIC is proud to offer a platform for these visionaries and look forward to watching their ideas come to life," said Christopher Griffin, President, SOURCING at MAGIC.
"Every day we teach and inform our clients about the cultural trends impacting consumers' future interests and, most importantly, buying habits. SQUARE ONE offers the unique opportunity to physically demonstrate the feel and influence of cultural trends while engaging everyone involved in the creative process," said Lilly Berelovich, Co-founder and Chief Creative Officer of Fashion Snoops. "The creative process is changing, but it will always begin with cultural trends."
SQUARE ONE headliners include:
About UBM Fashion
Uniting the most influential fashion retail decision makers and the world's top fashion brands, UBM Fashion serves the $1 trillion+ global fashion industry through comprehensive marketplaces in New York (NY Men's and NY Women's), Las Vegas (MAGIC) and Japan (MAGIC Japan). Our events cover all major fashion categories from men's, women's, and children's apparel, accessories, and footwear to manufacturing resources and service providers.
About SOURCING at MAGIC
SOURCING at MAGIC is the fashion industry's link to the entire global supply chain. This incredible source of inspiration, education, innovation and resources is what keeps fashion moving. With over 40 countries represented, this must-see destination attracts designers, brands and retailers alike to discover what they need to move their business forward. For more information, visit: http://www.ubmfashion.com/shows/sourcing-magic.
About Fashion Snoops
Fashion Snoops (FS) is a global creative agency that helps brands and companies harness future trends and act on the opportunities they bring. FS provides consulting services to global fashion and consumer product brands, as well as SaaS solutions wired for creators - allowing them to create smarter. Most recently, the firm introduced FS White Space, an innovative platform that provides both the inspiration and structure new creatives need to find, express, refine and share ideas that turn into leading products. Headquartered in NYC, Fashion Snoops has clients and contributors in 50 countries around the globe. For more information including schedule of events, please see http://www.fashionsnoopsevents.com/squareone/.
SOURCE UBM Fashion