LEXINGTON, Ky., June 13, 2017 /PRNewswire/ -- The International SPA Association (ISPA) hosted its annual West Coast Media Event on May 31 at Montage Beverly Hills. Attendees included journalists in spa, travel, beauty and fashion from influential outlets such as ABC News, Forbes, LA Times, OK! Magazine, Investor's Business Daily, Robb Report and Thrive Global. Event attendees learned about sponsor properties while being treated to mini-services and a coveted gift bag.
"The spa industry is the epicenter of the wellness explosion," says ISPA President Lynne McNees. "The desire to be fit and healthy has created demand for a wide range of spa experiences. ISPA was proud to showcase such a unique and diverse group of destination spas, resorts and lifestyle brands."
The event uncovered growing trends in the industry including indigenous healing, millennial experiences, treatments for baby boomers, new facial techniques, wellness apparel and nutrition.
The show floor was alive with indigenous healing modalities such as reflexology, acupuncture, aromatherapy, herbal therapy, hydrotherapy and sound healing combined in unique ways.
Spas and resorts are increasingly catering to millennials by creating a wide range of immersion wellness experiences in and out of the spa. Millennials crave unique, authentic experiences and spas have paid attention.
Midorexia is a term coined for middle-agers who act younger than their years. Similar to millennials, baby boomers are looking to spas for a sense of adventure as well as kick-start to a healthier lifestyle.
Resorts and destination spas have stepped up their skincare game as well with new and unique facials for every skin type. Partnering with world-class skincare companies, resorts can provide treatments and products with immediate results and zero downtime.
Wellness fashion is a new category of solution-based apparel that goes beyond athleisure with elegant, mix-and-match clothing that travels with ease.
In addition, spas are spreading the word that what goes in your body is as important as what goes on your body.
Media pre-booked treatments with sponsors through ResortSuite's cutting-edge appointment scheduling software.
Note to the Editor:
ISPA President Lynne McNees is available for interviews; please contact Eileen Pitts, eileen.pitts@ispastaff.com to schedule.
Click here to view or download photos from the event.
About the International SPA Association:
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on experienceispa.com.
ISPA MEDIA CONTACT:
Eileen Pitts
859.425.5072
eileen.pitts@ispastaff.com
SOURCE International SPA Association