BOULDER, Colo., June 12, 2017 /PRNewswire/ -- Catapult PR-IR (www.catapultpr-ir.com), a leading B-to-B high-tech PR firm and creator of Strategic Narrative Marketing, today announced that Guy Murrel, its co-founder and author of "A Practical Guide to Strategic Narrative Marketing," and Christine Bottagaro, chief marketing officer at Rogue Wave Software (www.roguewave.com), will co-present a Webinar on Wednesday, June 14, 2017 at 2 p.m. Eastern. The webinar, "Finding Your Narrative in a Crowded Content World," outlines a new brand messaging approach that focuses on defining and driving industry change to stand out in the market and say something meaningful and compelling.
Register now at: (http://bit.ly/Catapult-Webinar).
Tweet This: Join @RogueWaveInc & @catapultpr on 6/14. Learn how to differentiate your company w/ a #StrategicNarrative http://bit.ly/Catapult-Webinar
Murrel and Bottagaro will be joined by moderator and host, Beth Negus Viveiros, managing editor at Chief Marketer (http://www.chiefmarketer.com/). The live webinar will cover the essential elements for building a unique industry narrative, tips for focusing on advancing the industry by defining a new or existing category, and the steps for building a singular narrative framework that focuses on the industry rather than the company.
More Information
For more than 17 years, Catapult has helped companies identify and align their positioning and messaging strategies. As a result of these experiences, Catapult launched a Strategic Narrative Marketing process.
To learn more about Catapult's Strategic Narrative Marketing Workshop, visit: http://www.catapultpr-ir.com/strategic-narrative-messaging-workshop/
To purchase the book, "A Practical Guide to Strategic Narrative Marketing,": http://www.catapultpr-ir.com/practical-guide-to-strategic-narrative-marketing/
About Catapult PR-IR
Since 1999, Catapult has helped b-to-b tech firms grow and prosper through its blend of strategic messaging, media and analyst relations, social media and content marketing services. It is the creator of Strategic Narrative Marketing, a new, much-needed approach that helps organizations define and lead new or existing categories as a strategy to stand out, say something compelling and differentiate from competitors. For more information on Catapult, call 303-581-7760 or visit the company's web site at http://www.catapultpr-ir.com.
Media Contact:
Terri Douglas
Catapult PR-IR
303-581-7760, Ext. 18
tdouglas@catapultpr-ir.com
SOURCE Catapult PR-IR