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U.S. Census Bureau Daily Feature for June 10: Cereal Festival

WASHINGTON, June 10, 2017 /PRNewswire-USNewswire/ -- Following is the daily "Profile America" feature from the U.S. Census Bureau:

U.S. Census Bureau Logo. (PRNewsFoto/U.S. Census Bureau)

CEREAL FESTIVAL

Profile America Friday, June 10th. This year's annual National Cereal Fest began last evening in Battle Creek, Michigan, the birthplace of America's cereal industry. The highlight of the festival in the city that bills itself as the Cereal Capital of the World is the world's longest breakfast table. This morning, hundreds of volunteers served breakfast in shifts to perhaps 70,000 people — greater than Battle Creek's population of about 52,000. Battle Creek was the birthplace of America's flaked cereal industry in 1895. Of the 82 breakfast cereal manufacturers in the U. S., six have Michigan addresses. Battle Creek's Kellogg's and Post companies are prominent in the industry, which generates $9.6 billion of product annually. You can find more facts about America's people, places and economy, from the American Community Survey, at www.census.gov.

Sources:
Festival/accessed 4/6/2017: www.bcfestivals.com/cerealfest/ 
Cereal capital/accessed 4/6/2017: http://www.foodreference.com/html/fbattlecreek.html 
Population: www.census.gov/quickfacts/table/PST045215/2605920 
Start of cereal industry/accessed 4/9/2016: http://inventors.about.com/od/foodrelatedinventions/fl/Who-Invented-Breakfast-Cereal.htm 
Shredded wheat/accessed 4/6/2017: http://tasteful-inventions.blogspot.com/2008/08/perky-shredded-wheat.html 
Number of cereal manufacturers nationally and in Michigan/County Business Patterns/NAICS 31123: https://factfinder.census.gov/bkmk/table/1.0/en/BP/2014/00A1//naics~31123 
Value of shipments/Annual Survey of Manufacturers/NAICS 31123: https://factfinder.census.gov/bkmk/table/1.0/en/ASM/2015/31GS101//naics~31123 

Profile America is produced by the Center for New Media and Promotion of the U.S. Census Bureau. Statistics and accounts drawn from cited non-Census sources are employed for illustrative or narrative purposes, and are not attested to by the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on the Internet at http://www.census.gov (look for "Audio" in the "Library" pull-down menu). 

 

SOURCE U.S. Census Bureau

For further information: Rick Reed, 301-763-2812; or e-mail: richard.thomas.reed-at-census.gov