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Handshake Launches New Partner Program at IRCE 2017
Leader in Mobile-First B2B Commerce Announces Feature-Rich Business Partner Program

CHICAGO, June 6, 2017 /PRNewswire/ -- Handshake, the leading mobile-first B2B commerce solution, today announced the debut of its comprehensive Partner Program at the Internet Retailer Conference and Exhibition (booth #374).

Handshake provides manufacturers, distributors and wholesalers with mobile sales order entry and B2B eCommerce apps to digitally transform their in-person and online selling, solving a deep need for companies with sales reps and customers often still submitting orders via email, fax, Excel sheets, phone calls and email. Handshake solutions include:

  • Handshake Rep: a mobile app designed to enhance sales rep productivity. Reps can quickly review customer information and order history, present a beautiful product catalog and electronically write and submit orders, even if working offline.
  • Handshake Direct Online: a familiar, intuitive B2B eCommerce portal optimized for bulk ordering by business buyers
  • Handshake Direct Mobile: a native B2B mobile commerce app for buyers who can research products, review recent orders, and quickly scan products to create an order whether at the shelf, in the store or stockroom.

The Handshake Partner Program is designed to help partners such as design agencies, business process consultants, systems integrators, and solution providers offer these Handshake solutions to better serve their wholesale distribution clients and accelerate their revenue growth.

"We launched the Handshake Partner Program to provide companies with the right tools to enhance their offering and deliver a mobile-first, B2B commerce solution," said Michael Elmgreen, Chief Marketing Officer at Handshake. "Handshake already works with some of the most respected eCommerce agencies and systems integrators, and we're excited unveil a new program that will create the industry's most comprehensive partner ecosystem to service manufacturers, distributors and wholesalers."

Handshake Partners are granted complete access to technical certifications, sales and marketing resources, and  a compelling incentive framework to reward ongoing success and future growth. Handshake Partners receive in-depth training on strategy, implementation, integration and launch best practices for B2B clients, based on more than 1500 successful Handshake B2B commerce deployments.

"We've worked closely with the Handshake team over the past three years to deploy hundreds of integrations on the Boomi platform for manufacturers and distributors using Handshake for B2B commerce," said Dave Tavolaro, Vice President, Global Business Development at Dell Boomi. "Boomi's robust integration capabilities for a wide range ERP and CRM systems have been a great fit for the Handshake customer base. We're thrilled to be a launch partner for Handshake's partner program and to see our relationship continue to grow."

The Handshake Partner Program is designed to meet the specific needs of its partners by offering three customized options for enrollment:

  1. Design and Solution Partners: ideal for systems integrators, ERP and CRM solution providers, and design agencies to generate recurring annual revenue, expand service capabilities, and offer a differentiated solution to grow client relationships.
  2. Technology Partners: ideal for third-party software providers and developers to drive incremental revenue and increase customer reach, extend solutions for B2B commerce, and access comprehensive development tools and resources.
  3. Referral Partners: ideal for Business Process Consultants to generate a commission-based revenue stream, refer clients with a unique link and deliver strategic value that enhances client relationships.

To learn more about the Handshake Partner Program, please visit https://www.handshake.com/partners or e-mail partners@handshake.com.

About Handshake
Founded in 2010, Handshake is the B2B Commerce platform that helps manufacturers and distributors grow their business by making it easy for their customers to order the right products from them, in-person and online. Handshake Rep is a mobile sales order entry app that allows sales reps to write orders faster and gives them the product and customer information they need to have more strategic customer conversations. Handshake Direct is an omnichannel B2B eCommerce solution that complements field sales reps by giving buyers the convenience of 24x7 ordering and product education through a custom B2B eCommerce portal and B2B mobile commerce app. For more information, visit https://www.handshake.com/.

Media Contact: North 6th Agency, Inc. (For Handshake)
212-334-9753, ext. 117 handshake@n6a.com

SOURCE Handshake