NEW YORK, Jan. 17, 2017 /PRNewswire/ -- (National Retail Federation "Big Show," Booth #2446) -- Today DMI, a global leader in end-to-end mobility solutions, released its second annual Mobile In-Store Experience Rankings report. The company dispatched "secret shoppers" to 120 of America's top retailers and used its proprietary Mobile Maturity Model (M3) platform to assess the experiences that retailers offer via mobile devices to customers in their brick-and-mortar stores. Download the entire report at http://pages.dminc.com/USA-17-retail-maturity-model.html.
Key Findings:
Jay Sunny Bajaj, DMI founder and CEO, said: "2015 saw a dramatic shift in retailers' awareness of the potential to enhance the in-store experience for shoppers by leveraging their mobile devices. This year's survey reveals that retailers who are investing in an enhanced in-store shopping experience are heading in the right direction, but there is still a significant gap between the haves and the have-nots. Those who provide a quality mobile experience will create the loyalty and market share so critical to retail success."
DMI did not work with any specific retailer to accomplish this study, performing all assessments as undercover customers visiting brick-and-mortar stores. Assessment criteria are included in the report.
About DMI:
DMI, the world's first end-to-end mobility company, combines all the skills and services necessary to deliver mobile enterprise solutions. Built to reinvent business through mobility, DMI has expertise in mobile strategy, UX, web, and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure device and app management. Additional information is available at www.dminc.com and on LinkedIn, Twitter, Facebook, and Google+.
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SOURCE DMI