CHICAGO, Dec. 20, 2016 /PRNewswire/ -- A February conference at Facebook headquarters will offer a unique opportunity to master Facebook and Instagram as channels for executive communications.
Facebook and Ragan Communications will host the event, which features speakers and panelists from Walmart, TOMS and Zillow—as well as experts from Facebook itself.
Industry-leading Chief Executives Richard Edelman, Don Baer of Burson-Marsteller and Spencer Rascoff of Zillow are slated to deliver keynote addresses at the "Facebook Leadership Communications Summit," taking place Feb. 23–24, 2017, on Facebook's Menlo Park, California, campus.
"This is an unbelievable opportunity to expand your executive's reach using Facebook and Instagram," says Ragan Communications CEO Mark Ragan. "Trouble is, people procrastinate, and they miss out. Our last event at Facebook sold out, and we turned away droves of interested communicators."
The two-day conference will offer lessons in how senior executives and communicators can use Facebook and Instagram to deliver crucial messages to employees, customers and prospects, sponsors say. Participants will gain tactical tools and a strategic roadmap for these two vital global platforms for executive communications, PR, reputation management and branding.
Those with social-media-shy leaders will learn how to persuade those bosses to communicate using Facebook Live. Top communicators and strategists will help solve the riddle of how to measure Facebook leadership communications.
Day one will offer immersive workshops on the latest tips and tactics for Facebook, Facebook Live, Workplace by Facebook, and Instagram. Day two features case studies from Walmart, as well as PR leaders and practitioners from TOMS, Walmart, Zillow, and others.
For more information about the conference, see here.
To find out more about Facebook Business Influencers, see here.
ABOUT RAGAN COMMUNICATIONS:
Ragan Communications operates two of the top news and information sites for the PR and corporate communications industry—Ragan.com and PRDaily.com. Together, these daily news sites attract nearly 700,000 global visitors.
The company also covers the health care and HR communication industries with its daily news sites HealthCareCommunication.com and HRCommunication.com. The Chicago-based company is also the leading provider of conferences and online training to PR, media relations and corporate communications professionals.
SOURCE Ragan Communications
