ROCKVILLE, Md., Sept. 12, 2016 /PRNewswire/ -- Almost 90% of Americans now consume vitamin- or mineral-fortified foods, and as much as 20% of adults are cutting back on their use of supplements because of fortified food intake. Nevertheless, the market for supplements continues to thrive, according to market research firm Packaged Facts in the report Nutritional Supplements in the U.S., 6th Edition.
Sales of nutritional supplements are projected to increase from $14.5 billion by the end of 2016 to slightly above $16 billion in 2018. Some of the more important longer term trends affecting nutritional supplement sales through 2018 include an aging population, rising consumer knowledge and awareness of personal health, and a growing expectation of personalization for virtually all services and products. Major opportunities for marketers will be in digestive health supplements, marketing supplements free from gluten and GMO (genetically modified organisms), and in supplements for an aging population.
These trends will be among the major topics of discussion when Packaged Facts research director David Sprinkle presents "Where Supplements Will Go Next" at the upcoming Natural Products Expo East. The presentation will take place Wednesday, September 21 from 12:45-2:00 pm at the Baltimore Convention Center in Baltimore, MD.
Mr. Sprinkle is an acclaimed and accomplished speaker on market research trends related to the consumer packaged goods industry, including foods and beverage as well as pet products and services. Sprinkle most recently presented at the ECRM's Frozen, Refrigerated & In-store Bakery Efficient Program Planning Session (EPPS) in San Diego, CA and will moderate a free natural and organic food trends webinar hosted by Packaged Facts on September 28.
For more details on the Natural Products Expo East visit: http://www.expoeast.com/ee16/public/SessionDetails.aspx?FromPage=SpeakerList.aspx&SessionID=1015936.
To purchase a copy of Nutritional Supplements in the U.S., 6th Edition, or to view the abstract and able of contents, visit: http://www.packagedfacts.com/Nutritional-Supplements-Edition-8238326/.
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About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at www.PackagedFacts.com and are also available on www.marketresearch.com and www.profound.com.
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SOURCE Packaged Facts