News Releases

SHANGHAI, Sept. 9, 2016 /PRNewswire/ -- Asia's leading international industry fair -- Prolight + Sound Shanghai - co-hosted by Intex Shanghai Co Ltd and Messe Frankfurt, will be held from 26 - 29 October 2016 and relocated to halls N1, N2 and N3 of the Shanghai New International Expo Centre.

Extensive fringe programme encompasses business, information exchange and practical training

Prolight + Sound Shanghai 2016 is garnering worldwide industry attention as the show date draws close, especially with its comprehensive fringe programme that aims to forge business networks, promote information exchange and provide technical training. This leading exhibition for the pro audio and lighting industry in Asia will be held from 26 - 29 October at its new location in halls N1 - N3 at the Shanghai New International Expo Centre.

During the fair, a range of technology-oriented forums and seminars will be held to equip attendees with the skills and market intelligence necessary for them to navigate the dynamic pro audio and lighting landscape. The programme includes:

Lighting and Visual Design for TV Production Seminar (26 October 2016)

Through theories and case studies, global lighting design experts will give an in-depth analysis of the concepts and technologies used in the broadcasting and television sectors.

• UHD Studio Lighting - Focused on KBS 4K Historical Drama
  Mr Cheol Lim Sang, Lighting Director of Korean Broadcasting System will discuss the differences between HD shooting and 4K shooting. He will also share cutting-edge approaches and concepts about these technologies and equipment, as well as their applications on KBS historical drama series.
• Lighting System Integration for TV Studios
  Mr Zhang Rong, Director of Media Centre of Radio and Television Shanghai, will unveil the lighting integration of virtual, interactive and multimedia technologies behind its revolutionary TV studio.

Prolight + Sound Shanghai also comprises interactive sessions and product demonstrations with revolutionary products that bolster business connections and create unique audio-visual experiences for attendees.

PLSS Lab - VR Sound (26 - 29 October 2016)

This enclosed demo room will showcase innovative "VR sound" by combining 3D sound technology and Electronic Sound field Technology to deliver an immersive experience to visitors.

Concert Sound Arena (26 - 29 October 2016)

This year's Concert Sound Arena will feature the largest outdoor line array demonstration in Asia ever with 15 global brands, allowing audiences to have a complete overview of some of the best systems available in today's market. Participating brands include Audiocenter, Coda, CPL, dbk, FS Audio, KV2, Next, SE Audiotechnik, Tasso, TW Audio, Verity, VUE, YME and Zsound.

Vision X Network (27 - 28 October 2016)

Building on last year's success, Vision X Network will continue to establish a platform that facilitates business and technology exchange in a relaxing setting. This year, over 10 prominent audio brands will introduce their innovations while industry peers can capitalise on the business opportunities on offer.

In response to the surging demand from the recording and production sector, the newly established Recording and Production Zone located in Hall N1 will include not only the latest products, but also product demonstrations in studios and technology-focused forums highlighting sound production and technology. Events include:

• Recording Technology Forum (26 October 2016)
  Industry experts and professors from various institutions will provide an overview of studio recording techniques and microphone applications.
• 2016 International Sound Technology Forum for Film and TV Production (26 - 27 October 2016)
• Co-organised with the Audio Professional Committee of the China Society of Motion Picture and Television Engineers (CSMPTE) and leading brands, this forum will address the technologies and applications of recording and production equipment for film and television.
• Sound @ PLSS Studio (26 - 29 October 2016)
  Electronic music in China is gaining momentum. To meet this growing demand, the show will offer participants a chance to create their own mixes and sounds by using the latest recording products and technology from important brands in this product demonstration zone.

Prolight + Sound Shanghai owes its success not only to a well-rounded fringe programme, but also top-notch products and technologies from leading global pro audio and lighting brands. As a holistic industry platform, this edition will continue to present abundant possibilities for industry peers to stay ahead of market trends, consolidate networks and elevate their business performances.

Prolight + Sound Shanghai is organised by INTEX Shanghai and Messe Frankfurt, and is a brand event of the annual Prolight + Sound exhibition in Frankfurt, Germany.

For more information, please browse our official website as below:
http://www.prolightsound.com

CONTACT: 
Vicky Fu 
+86-21-6295-3191
fuhaiqiang@intex-sh.com

SOURCE INTEX Shanghai Co., Ltd.