NEW YORK, Aug. 5, 2016 /PRNewswire/ -- Traction News, a brand newsroom project published by Tireweb Marketing has won a prestigious Content Marketing Award, beating out high-profile international publications from Southwest Airlines and Scandinavian Traveller. In addition to winning the Transportation Publication category, the online magazine is shortlisted to win Project of the Year, one of the four top prizes awarded by the Content Marketing Institute.
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"We are absolutely thrilled that less than a year after we launched our efforts have been recognized with such a major global award," said Matthew Walker, Managing Director of Tireweb Marketing.
"When we launched Traction News we set out to create the best possible news resource for tire dealers across North America. We've focused not just on the latest news and industry developments, but also on giving our subscribers the business and marketing tools and advice they need to help make their companies the best they can be.
"Our strategy is working: Every day we hear from tire dealers across the U.S. who love the site — and the suppliers and business's we've featured in our editorials have seen big boosts in enquiries and sales after publication."
Traction provides tire business owners and their employees with news, opinion and information to run a successful tire business in the USA and Canada. The online magazine focuses on product information, business advice, industry events and original research with new articles published every day.
According to Traction's Managing Editor, Dan Hatch, the key to success has been running Traction News like a traditional media property.
"This isn't advertorial, this is serious news, opinion and advice. Our focus has been on quality content from day one," he said.
"Every day we ask ourselves 'what do our dealers need to know' and this award is evidence we're delivering the right answers."
The Content Marketing Awards, produced by the Content Marketing Institute, is the largest content marketing awards program on the planet. A panel of all-star judges chose the "best of the best" in content marketing excellence from more than 1,300 entries.
The winners for the top four Content Marketing Award prizes — Content Marketing Project of the Year, Agency of the Year (two categories based on company size) and Content Marketer of the Year — will be announced live at Content Marketing World 2016, held September 6-9, 2016, in Cleveland, Ohio. This year's event expects to draw 4,000 attendees from over 50 countries. For more information and to register check out the Content Marketing World website.
You can see a full list of the 2016 winners and finalists in all 76 categories on the Content Marketing Awards website.
Traction News and Tireweb Marketing will be at the SEMA Show in Las Vegas in November. Find Matthew and the editorial team at Booth #42296 in the South Hall.
About Tireweb Marketing
Tireweb Marketing provides online marketing products and services to tire dealers, wholesalers and manufacturers. Founded in 2012, Tireweb Marketing focuses on producing customized websites with the best industry data to attract a highly targeted audience. Tireweb is the publisher of Traction News.
Contact:
Matthew Walker
Tireweb Marketing
(718) 473-9361
Email
SOURCE Tireweb Marketing, Inc.
