NEW YORK, June 21, 2016 /PRNewswire/ -- Fugent, a leading provider of digital growth tools for the financial services industry, today announces Fugent 2.0. Leveraging data, technology and financial expertise, Fugent's enhanced platform empowers wholesalers to digitally connect with and engage advisors in the office or in the field. The announcement coincides with Fugent's support of the Strategic Insight Fund Trends Conference in New York City (June 21-22), where industry leaders and colleagues from major institutions will discuss issues and trends across mutual fund and wealth management industries.
"Advisors, like all consumers today, insist on an on-line yet relevant and personalized component to their relationships," notes Clay Thompson, Chief Revenue Officer at Fugent. "Implementing a strategy to capture the data intrinsic to that new relationship will determine who the successful distributors of today and tomorrow will be."
Fugent 2.0 empowers its users to take advantage of a technology that offers an end-to-end sales enablement tool allowing manufacturers to more intelligently prospect and build relationships with advisors through a variety of web-based technologies. Fugent works by facilitating dynamic on-line, digital communications with the ability to discover and leverage an advisors on-line behavior and preferences.
The development of Fugent 2.0 is the net result of the company's strategic partnership in 2013 with digital marketing consultancy, The Shipyard.
The Shipyard's Chairman & CEO Rick Milenthal adds:
"The changing landscape of today's financial industry and how financial advisors demand and use information from product firms requires some new thinking. By introducing Fugent 2.0, we are able to extend the value of a brand's assets and enhance wholesaler-advisor relationships with greater transparency and control."
About Fugent
Fugent, Inc. (www.fugent.com) was founded in 2000 to provide digital growth services for the financial services industry. It is part of leading marketing consultancy, The Shipyard.
By leveraging data, technology, and an expert understanding of the industry, Fugent helps brands deepen relationships with advisors through meaningful digital engagements. It offers the focused analytical tools required to continue building these relationships around product and channel specialization.
Fugent has earned a reputation as best-in-class provider and works with the world's top financial services firms, including: AIG, Allianz, Allstate, Fuse, JP Morgan, MFS, Nationwide, Natixis, Prudential, TransAmerica, T. Rowe Price.
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SOURCE The Shipyard