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G-Technology Strengthens Hollywood Roots At Cine Gear 2016
Premier Storage Solutions Brand Announces Partnership with Atomos to Create Products that Streamline the Creative Process from Ingest to Storage; G-Technology Sneak Peeks New Technology at Cine Gear

HOLLYWOOD, Calif., June 2, 2016 /PRNewswire/ -- CINE GEAR 2016, Booth #S315A. -- G-Technology®, a trusted premium storage brand by Western Digital Corporation (NASDAQ: WDC), today announced a partnership with Atomos, a leading designer and manufacturer of smart 4K and HD video production tools, to develop solutions that help creative professionals save precious time in the content creation process. The new prototypes will be on display at Cine Gear, June 3-4, in Hollywood at the G-Technology booth #S315A and the Atomos booth #S137.

G-Technology, developers of innovative storage solutions for those looking to push creativity beyond the limits.

"G-Technology is always looking for new ways to support the content creation workflow and we are excited to be working with Atomos," said Mike Williams, vice president of G-Technology. "From our Evolution Series to our 12-bay G-RACK™ NAS solution, our newest partnership with Atomos will give creative professionals maximum flexibility, performance and style for their ever-evolving workflows."

The G-Technology and Atomos partnership is a combination of two great creative brands collaborating and optimizing video production workflows. Atomos creates easy-to-use, cutting-edge products for creative professionals that merge recording, monitoring, playback and editing into a single touchscreen device that enables faster, higher-quality and more affordable video production. As a premium storage brand, G-Technology optimizes creative workflows with a variety of flexible, high-performance, high-capacity and stylish storage solutions. The synergy of the two brands will enable more efficient and reliable content creation processes for creative professionals around the world.  

"At Atomos, we are committed to creating easy-to-use products that merge the complicated steps in the content creation process," said Jeromy Young, CEO and Co-founder, Atomos. "By partnering with G-Technology, the most well-known and respected storage brand in the media and entertainment industry, we're extending our capabilities even further, helping our users quickly transfer and store their most precious work."

WHAT: G-Technology at Cine Gear 2016

WHERE: The Studio at Paramount, Hollywood, CA; G-Technology location – Stage 32, booth S315A and Atomos booth #S137.

WHEN: Friday, June 3Saturday, June 4, 2016

EXHIBIT HOURS: Friday, June 3, noon-8 pm, and Saturday, June 4, 10am-5pm PT

Stay connected with G-Technology

Web site: www.g-technology.com
Facebook®: G-Technology 
Twitter: @GTechStorage 
Instagram:  GTechnology
YouTube®: GTechnologyStorage

About G-Technology
G-Technology is a brand of Western Digital Corporation (NASDAQ: WDC). Western Digital Corporation is an industry-leading provider of storage technologies and solutions that enable people to create, leverage, experience and preserve data. The company addresses ever-changing market needs by providing a full portfolio of compelling, high-quality storage solutions with customer-focused innovation, high efficiency, flexibility and speed. Our products are marketed under the HGST, SanDisk and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers.

About Atomos
Atomos exist to help creative professionals cut through technology barriers by creating easy to use, cutting edge products including 4K & HD Monitor-recorders, a pocket size Apple® ProRes recorder, signal converters & power management solutions. Each product serves a different need but all share the common benefit of enabling a faster, higher quality and more affordable production schedule for video professionals. Atomos is based in Australia with offices in the USA, Japan, China and Germany and has a worldwide distribution partner network. Further product information can be found at www.atomos.com.

G‐Technology external hard drives serve as an element of an overall backup strategy. It is recommended that users keep two or more copies of their most important files backed up or stored on separate devices or online services.

© 2016 All rights reserved. Western Digital, G-Technology and G-RACK are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. Apple is a trademark of Apple Inc., registered in the U.S. and other countries. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners.

For more information contact:



Erin Hartin

Western Digital Corporation

Cell: 303-601-8035

erin.hartin@hgst.com

Brian Chui

Grayling

Cell: 510-207-9898

brian.chui@grayling.com

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SOURCE G-Technology