BURLINGTON, Mass., June 1, 2016 /PRNewswire/ -- At the 45th Annual Life Sciences Trainers & Educators Network (LTEN) Conference in National Harbor, MD, June 13-16, Qstream customer, Shawn Thomas, Director of Technology at Bristol-Myers Squibb (BMS), will discuss the pharma giant's journey to achieving successful sales change management at scale.
The session entitled, Using All the Mirrors: BMS's Formula for Successful Change Management, will take place Tuesday, June 14 at 4:15 pm EDT in LTEN's Impact and Measurement track. The discussion will highlight the data-driven insights and other innovations that helped the brand leader to create a best-in-class, enterprise-wide model for designing, delivering and measuring the capabilities of its field professionals worldwide.
"Research shows that more than one-third of sales reps today arrive at client calls without the knowledge or behaviors needed to successfully sell into their markets despite extensive sales development investments," said Duncan Lennox, CEO and co-founder, Qstream. "Together with heightened regulatory requirements and declining access to physicians, this can create tremendous revenue risk if not addressed rapidly and continuously at scale. BMS' story is a great example of how one of the world's largest pharmaceutical companies has remained nimble using data, science and emerging mobile technologies."
During the session, Thomas will share the company's unique journey from strategic objectives to rigorous execution, including methods for partnership and collaboration with key internal stakeholders, defining and monitoring success metrics, the role of data to drive positive outcomes, and the importance of continuous evaluation and adjustment.
About Qstream
Qstream's award-winning sales capabilities platform is used by leading brands in technology, financial services and life sciences, including 14 of the world's top 15 pharmaceutical companies, to manage the effectiveness of their sales teams at scale. Qstream's scientific, data-driven approach has been validated in more than 20 randomized control trials to boost performance and durably change behaviors in just minutes a day using any mobile device.
See Qstream in booth # 212 at the LTEN conference, which takes place at the Gaylord National Harbor Hotel in National Harbor, MD, June 13-16, 2016.
To learn more, visit Qstream.com, follow us @Qstream or like us at facebook.com/Qstream.
Media Contact:
Nidhi Mathson, Qstream
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SOURCE Qstream