AUBURN HILLS, Mich., May 16, 2016 /PRNewswire/ --
On May 21, the new 2017 Ram Power Wagon and Ram 2500 4x4 Off-road models will make their first off-road-event appearance since their unveiling at the Chicago Auto Show in February.
Joined by the brand's top-selling Rebel model, Ram Truck is bringing its full off-road-truck segment-leading lineup to one of America's top annual outdoor adventurer destinations: the 2016 Overland Expo in Mormon Lake, Ariz.
The Overland Expo draws more than 6,000 explorers, adventurers, off-highway journeyers and their families from around the globe for three days of camping, workshops and outdoor-product demonstrations. Classes covering practical fieldcraft and skills challenges are also a part of the Mormon Lake activities.
Ram will host a special off-road truck and capability press conference at Overland Expo at 11 a.m., Saturday, May 21. A customer clinic hosted by Ram product experts will follow at 1 p.m.
About Overland Expo
Overland Expo is the world's most unique event for do-it-yourself adventure travel enthusiasts, with hundreds of session-hours of classes for four-wheel-drive and adventure motorcycling, inspirational programs, the Overland Film Festival, roundtable discussions, demonstrations, food, and a large expo featuring more than 245 vendors of adventure travel equipment, camping gear, bikes, vehicles and services.
No other event offers the scope of classes taught by the world's leading experts alongside a professional-level trade show, bringing together in one place all the camping and vehicle and motorcycle equipment and services adventure enthusiasts need to get outfitted and get going.
About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with America's longest-lasting line of pickups.
Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.
In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.
Ram continues to beat the competition in the most sought-after titles:
Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
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SOURCE FCA US LLC